In a groundbreaking move, Knorr, a global food brand known for enhancing culinary experiences, is launching a campaign to promote vegetables in gaming. This initiative aims to highlight the importance of veggies in gaming and bridge the gap between virtual and real-life nutrition. Knorr is determined to flip the script and #ModTheVeg to bring equilibrium to gaming sustenance.
Knorr’s research reveals stark differences in gaming benefits between meat and veggies across popular titles like Fortnite, Minecraft, Skyrim, and ARK Survival Evolved. Meat, such as cooked steak or boar meat, typically offers higher health and hunger bonuses compared to veggies like cabbage, carrots, leeks, or corn, indicating a need for balance in gaming dynamics.
Chintan Dholakia, General Manager at Unilever said, “At Knorr, we’re passionate about making good food accessible to all, and that includes the virtual world. Our mission is simple: to ensure that veggies receive the recognition they deserve in gaming. It’s time for a gaming revolution, and we’re leading the charge.”
Knorr is joining forces with the modding community to craft veg-powered mods for popular games, including Fortnite, Minecraft, Skyrim, and GTA V. These mods will inject a burst of flavour into the virtual realm, transforming gameplay into a delectable culinary quest where veggies reign supreme.
To participate in this gaming revolution, players are encouraged to engage with the veg-powered mods and sign a petition urging gaming publishers to prioritize vegetables in their games. Together, gamers can level up and usher in a new era where veggies take centre stage in the gaming universe.
