Mumbai: Association of Indian Magazines (AIM), is all set to organise the 13th edition of its flagship event, the Indian Magazine Congress (IMC) on May 3rd, at Taj Santacruz, Mumbai.
The Congress has been an annual affair since 2006, one that brings together the entire magazine publishing fraternity including editors, publishers, digital heads of media houses, policy makers, media owners, marketers, media planners, as well as researchers and industry analysts. It is the forum that connects the Who’s Who of the Publishing fraternity.
This year’s Congress theme is how “Magazine Publishers in India are Innovating for Building New Revenue Streams”.
Speaking on the Congress, Anant Nath, President of AIM and Executive Publisher of Delhi Press remarked, “In the digital age, marred by information overload and cluttered digital spaces, the need for highly engaged and involved communities is ever more important. Magazine brands nurture spaces for readers to break away from this clutter, allowing them to find solace and comfort in a manner that is aligned with their interests and with like-minded peers. Magazines have therefore innovated new ways of monetizing their rich content and the highly engaged and invested audiences, and the IMC will throw light on these evolving paradigms”.
He further said, “the Congress will cover new breakthroughs in subscriptions marketing, distribution logistics, partnerships with e-commerce platforms, new IPs from magazine content, emerging models of branded content solutions, product management innovations, and the increasing use of tech and AI in content development”.
