White partners with Rohit Tugnait, former Commercial Director of Vice Media Group, to launch the “White Label” division, an integrated marketing endeavor aiming to strengthen business expansion through a new content solution division.
White Label is ready to meet clients’ creative, strategic, and production needs in the video industry across Delhi, Mumbai, and Bangalore, where White is currently active.
With 22 years of experience in culturally impactful media platforms like MTV, 101 India, and Vice Media, Rohit Tugnait’s expertise at White Label is unparalleled. Spearheading major IPs such as Coke Studio@MTV and MTV Unplugged and establishing Virtue, he is a visionary leader in content solutions.
Expressing his enthusiasm about the partnership Rohit Tugnait, Chief Executive Officer, White Label said “Vishesh Sahni (Founder – White) has a clear vision of where he wants to take White as an organisation and what it needs to stand for; which resonates perfectly with what I envision for White Label, so it is a great collaboration together for us. We have got most of the Vice team aboard and are ready to create magic for clients.”
Speaking on the strategic partnership, Vishesh Sahni, Founder & CEO, White said “We have grown rapidly as an organisation, by creating some of the industry’s most talked-about experiences. Our profound understanding of culture equips us to offer meaningful, new-to-the-world thinking for our partner brands. Amidst some conscious, strategic moves as an organisation; the next organic step was to round out the integrated marketing approach by bringing Rohit and the team on to start White Label.”
White Label division commences operations immediately, alongside recent senior hires like Ashwini Gadgil and Liya Belliappa in key roles for the company, including Chief People Officer and General Manager for Bangalore operations.
