Mumbai: Tilt Brand Solutions has announced the appointment of Sandeep Nair as Executive Vice President & Head of Consulting to lead and scale ConsulT, the agency’s specialised brand consulting division.
ConsulT will function as the strategic front-end of Tilt’s offerings, delivering consulting services across growth strategy, brand strategy, portfolio and architecture, and brand identity systems. The practice has been created to support businesses at varied stages of transformation — from early-stage ventures translating founder vision into scalable brands, to growth-stage companies redefining positioning, and established businesses seeking sharper relevance and new growth opportunities.
Speaking on the appointment, Joseph (Joe) George, Chairman & CEO, Tilt Brand Solutions, said, “Tilt has been a brand-first communication agency since the very start of its journey, eight years ago; and so this offering is a natural extension of our strengths and interests. As businesses face increasing complexity, ConsulT will endeavour to help brands connect strategy, culture, innovation, and growth with greater clarity and conviction. Sandeep has just the right mix of experience, expertise, and personality to lead this.”
ConsulT aims to help clients make critical brand decisions around positioning, audience, competitive advantage, and long-term growth pathways. These strategic choices will form the foundation of stronger brand systems and business outcomes.
Added Gulshan Singh, Chief Strategy Officer, Tilt Brand Solutions, “ConsulT will operate at the intersection of business strategy, consumer insight, innovation, and brand building to drive growth for businesses. We also believe it can play a critical role internally, in making our communication frameworks more robust, contemporary, and specialised. I look forward to working closely with Sandeep and Mandar Gore (President & Head of Strategy, Tilt Brand Solutions) on this.”
Sandeep brings more than 16 years of experience across India, the UK and APAC markets, having worked with organisations including P&G, Reckitt Benckiser, Tata Consumer Products and Swiggy. His expertise spans brand strategy, go-to-market planning, innovation, global restages and new product launches.
Most recently, he served as Co-Founder & Chief Strategy Officer at brand strategy consultancy David & Who, advising clients ranging from venture-backed startups to listed enterprises.
Commenting on his appointment, Sandeep Nair said, “What excites me about ConsulT is its premise: that the right brand system can play a disproportionate role in shaping the pace, trajectory, and longevity of business success. AI is already changing how brand and marketing work gets done, making the human layer therefore, even more important: sharper diagnosis, clearer decision frameworks, stronger judgment, and more accountable strategic recommendations. Our ambition at ConsulT is to help clients turn business goals into clear brand choices and connect those choices to growth.”
A B.Tech graduate from National Institute of Technology, Nagpur and an MBA from the Indian Institute of Management Bangalore, Sandeep has also built a strong following in the marketing community through his newsletter read by more than 10,000 marketers, founders and CMOs. He is also the author of The Story Map, a forthcoming book on business storytelling to be published by Penguin in August 2026.
