Integral Ad Science (Nasdaq: IAS) has gained MRC accreditation for its advanced SIVT filtration in Connected TV (CTV), affirming its position as a top global media measurement and optimization platform.
IAS expanded its portfolio by gaining MRC accreditation for CTV video viewable impressions last year. The announcement reveals the addition of SIVT filtration for CTV video viewable impressions, further enhancing its accredited metrics.
Kevin Alvero, IAS Chief Compliance Officer said, “This accreditation marks our continued commitment to transparency and quality in the CTV space and further demonstrates our position as a leader in providing accredited products and services to our clients. As marketers allocate increased spend towards CTV and OTT to reach audiences, it is increasingly important to ensure these environments are protected from fraud.”
The full scope of the accreditation covers IAS’s SIVT filtration and reporting in CTV environments as applied to video impressions, viewable impressions, and related viewability metrics.
George W. Ivie, Executive Director and CEO of the MRC said, “IAS is to be congratulated for the longstanding commitment to quality measurement it has demonstrated through its engagement in the MRC’s accreditation process. This new accreditation is especially critical to marketers as they continue to grow their investments in CTV channels.”
