Emcure Pharmaceuticals, an Indian company, launched a corporate campaign ‘Cure and Beyond’ with cricketer MS Dhoni.
Emcure Pharmaceuticals embraces ‘Cure and Beyond’, spotlighting innovation as core to its operations and fostering thought leadership in the Indian Pharmaceutical Market.
The campaign goes beyond just offering pharmaceutical products; it aims to empower and educate people for healthier lives. The ad film with ‘Captain Cool’ will be launched on digital, television, and print platforms.
Speaking on the occasion, Satish Mehta, Managing Director and CEO of Emcure Pharmaceuticals, said, “At Emcure, we have always been striving to move the needle. The campaign ‘Cure and Beyond’ is our endeavor to put forth our vision and what we stand for. And who better to take this forward than a man who has gone above and beyond all through his life- Dhoni. With this effort, we want to reinforce our core belief of empowering people and communities through innovation.”
For Emcure Pharmaceuticals, good health and well-being are just the starting points for a life full of aspirations and achievements.
