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Home Marketing

MG marks centenary in India with ‘100-Year Limited Edition’ campaign

Introduces new digital campaign and CGI film celebrating the ‘Evergreen’ Colour to honour the brand’s legacy inspired by the British Racing Green.

by MN4U Bureau
May 25, 2024
in Marketing
Reading Time: 3 mins read
A A
MG marks centenary in India with '100-Year Limited Edition' campaign
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MG, a British automobile brand with a century-old legacy, recently launched its ‘100-Year Limited Edition’ across various models – Hector, ZS EV, Astor, and Comet – in the iconic ‘Evergreen’ color rooted in British racing history. The campaign celebrates MG’s performance and craftsmanship over a century.

The film showcases MG’s prestigious racing history and devotion to innovative vehicle offerings that define the future of mobility, bridging past achievements with current advancements to establish MG as a brand valued for its motoring legacy.

Watch the film here:

As a part of the celebration, MG has produced a CGI film to animate the British racing legacy and 100-Year heritage, appealing to both old and new car enthusiasts.

Watch the video here – 

 

View this post on Instagram

 

A post shared by Morris Garages India (@mgmotorin)

The limited-Edition models will be available in MG Hector, starting at INR 21.20 lakh, MG ZS EV at INR 24.18 lakh, MG Astor at INR 14.81 lakh and MG Comet at INR 9.40 lakh.

 

 

Tags: MG (Morris Garages)

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