Mumbai: Day 1 of Goafest 2024 ignited lively discussions, showcasing the resilient advertising and marketing spirit amid fast-paced changes.
To set an engaging tone for Day 2 of Goafest 2024, a session in collaboration with Knowledge Partner IAA will explore the intricacies of gender-sensitive marketing under the title “Gender-Sensitive Marketing: Navigating The New Consumer Landscape.” Esteemed speakers include Chandni Shah, COO of FCB Kinnect; Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital; Kailashnath Adhikari, Business Head of Sri Adhikari Brothers and Managing Director of GovernanceNow; Rajdeepak Das, CCO of Publicis Groupe South Asia and Chairman of Leo Burnett South Asia; and Ram Madhvani, Filmmaker, Producer, and Founder of Equinox Films, Ram Madhvani Films, and Equinox Virtual. Facilitating the discussion will be Kranti Gada, a Management Committee Member of the India Chapter of the International Advertising Association (IAA) and Founder of NeOwn.in.
Following this, the subsequent session is the Media Agencies Panel – “The Changing Expectations from a Media Client Leader, and the Challenges in Getting There.” Through insights and shared experiences, panelists including Ajay Gupte, CEO of Wavemaker South Asia; Anita Kotwani, CEO of Media South Asia at Dentsu; Tanmay Mohanty, CEO of Publicis Media Services India; and Vaishali Verma, CEO of Initiative India, will shed light on the evolving landscape of media agencies. They will provide perspectives on how leaders navigate industry shifts while aiming for excellence. Guiding the discussion will be Vikram Sakhuja, Partner & Group CEO of Media & Out-of-Home at Madison Communications.
The third session, titled “Trust or Bust: Thriving in the Digital World,” in collaboration with Knowledge Partner – ASCI, will assemble a distinguished panel of experts. Among them are Amit Doshi, Chief Marketing Officer at Britannia; Falguni Vasavada, Professor and Chair of Marketing Academic Area at MICA; Paras Sharma, Director of Global Partnerships at Meta, India; and Sharan Hegde, Finance Content Creator and Founder of 1% Club. Guiding the discussion will be Manisha Kapoor, CEO & Secretary General of ASCI. This session will witness panelists offering insights into navigating the complexities of the digital landscape.
Following that, attendees will have the opportunity to engage in an insightful fireside chat featuring Mahesh Shetty, National Sales Head at Viacom18; Ankit Kapoor, Head of Marketing & International Business at Parle Agro; and Navin Khemka, CEO, South Asia at Essence Mediacom. Moderating the fireside chat will be Shibani Gharat, Senior Anchor and Associate Executive Producer at CNBC TV18.
The second half of Day 2 promises another enlightening Knowledge Seminar titled “A Story Of Adaptability: From the Silver Screen to the Mobile Screen” featuring Zeenat Aman, Indian Film Actress, and moderated by RJ Anmol.
Following the Fireside Chat, the final Knowledge Seminar for Day 2, titled “Marketing Adaptability: Blending Traditional And New-Age Marketing For Brand Success,” will showcase a distinguished panel of industry specialists. Among the esteemed speakers are Chandan Mukherjee, Director & Executive Vice President at Nestle; Shubhranshu Singh, Chief Marketing Officer of Tata Motors Commercial Vehicles; Sukhleen Aneja, Chief Executive Officer of The Good Glamm Group; Sandeep Karwa, Vice President of Monetization at Flipkart; and Zairus Master, Chief Business Officer at Honasa Consumer Ltd. Leading the discussion will be Delshad Irani, Editor of Storyboard 18.
