Mumbai: Godrej Appliances, part of Godrej & Boyce used Goa International Airport – MOPA for an experiential activation. The goal was to launch the Eon Vogue series of nature-inspired wood-finish home appliances.
To capture consumers’ attention, Godrej Appliances engaged with airport passengers waiting to collect their luggage. At the arrival belt, large digital screens displayed attention-grabbing visuals of the new Eon Vogue series of appliances, alongside large size display of Eon Vogue Wood-finish Refrigerators. And as bags started arriving on the conveyor belt, mock-up of real-looking Eon Vogue Wood-finish Air Conditioners adorned with ‘Just Arrived’ tags generated curiosity among passengers. The short-video captures passengers’ genuine reactions, showcasing their surprise and intrigue upon encountering Godrej Appliances’ innovative range of wood-finish appliances in this unexpected environment.
Swati Rathi head marketing Godrej Appliances said, “The nature-inspired wood-finish Eon Vogue series of appliances are unique in their looks and automatically capture attention. By placing them creatively in an unexpected environment, we stood out and made a memorable impact. The genuine excitement visible in consumer reactions validated our efforts towards engaging consumers creatively.
This activity was one amongst a series of marketing efforts being deployed across various touchpoints for the promotion of this new range. It’s not enough after all for products to be innovative and differentiated. In today’s times, the marketing efforts should also be equally innovative and live up to the brand philosophy of ‘Soch Ke Banaya Hai’.”
Watch the video here-
