Mondelēz International and Lotus Bakeries (Euronext: LOTB) have forged a strategic partnership to enhance the presence of the Lotus Biscoff® cookie brand in India. Additionally, they aim to introduce innovative chocolate products by combining Biscoff®’s distinctive flavor with Mondelēz’s renowned Cadbury, Milka, and other European chocolate brands, with potential global expansion. This collaboration unlocks growth opportunities in the cookie and chocolate sectors, with prospects for further market expansion and diversification.
Through this partnership, Mondelēz will produce, distribute, and sell Biscoff® cookies in India, leveraging its network. Lotus Bakeries aims for growth, while Mondelēz expands premium cookie offerings. Both companies will collaborate to create co-branded chocolate products for global markets, aiming to introduce innovative offerings that captivate consumers. Initial launches planned for early 2025.
“We look forward to partnering with Lotus Bakeries to expand the Biscoff® brand in India, where it already has a loyal following among key consumer segments,” said Dirk Van de Put, Chair and CEO, Mondelez International. “This partnership will help accelerate our strategic focus on the cookies category by introducing a premium brand that is widely loved in numerous markets to a much wider audience. At the same time, we look forward to co-developing new, innovative chocolate flavors and formats in Europe, which will strengthen consumers’ already enduring loyalty to our two companies’ iconic brands.”
“We are thrilled to join forces with the world’s number-one cookie player, Mondelēz International, and we are grateful for their belief in our Biscoff® brand,” said Jan Boone, CEO, Lotus Bakeries. “We look forward to building on their commercial expertise and market-specific knowledge and presence in India, and we believe now is the right time to expand our distribution in this growing market. Additionally, we are excited to add our Biscoff® brand to one of the world’s leading chocolate companies. Our delicious flavors complement each other perfectly, and we’re confident that our shared commitment to innovation and quality will delight customers and consumers.”
