Leo Burnett Mumbai has been awarded Gold in Cannes Creative Data Lions for its creative work for Gatorade’s ‘Turf Finder’ campaign. This year, only 12 Lions were awarded in the category, with the Grand Prix going to McCann Poland for ‘Room For Everyone.’
Alongside Leo Burnett, the agencies that have won Gold Lion, include AREA 23, AN IPG HEALTH NETWORK COMPANY, New York for ‘Magnetic Stories’ and VML, Buenos Aires for ‘Absurd Promises.’
The ‘Turf Finder’ campaign aimed to tackle the shortage of recreational spaces in urban India by identifying available places to play whenever and wherever possible in the city.
Using historical map data, Gatorade identified suitable locations such as vacant parking lots and empty streets, converting them into accessible playing areas for residents in India’s metropolitan cities. The first turf will be launched in Mumbai.
Rajdeepak Das CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia shared, “The Gatorade Turf Finder campaign is everything that Leo Burnett believes in – Using new age technology and data to solve ‘real’ problems and make ‘real’ impact. And we are so proud that our work and vision is resonating with the jury at Cannes as well winning us this Gold for Creative Data. We are thankful for our partnership with PepsiCo who have helped give this campaign the scale it deserves. Epic Brands Epic work.”
Listed are the winners of Cannes Creative Data Lions 2024:
MASTERCARD
- Campaign: ROOM FOR EVERYONE
- Agency: McCANN POLAND, Warsaw
- Prize: Grand Prix
GATORADE
- Campaign: TURF FINDER
- Agency: LEO BURNETT, Mumbai
- Prize: Gold Lion
SIEMENS HEALTHINEERS
- Campaign: MAGNETIC STORIES
- Agency: AREA 23, AN IPG HEALTH NETWORK COMPANY, New York
- Prize: Gold Lion
ASDRA
- Campaign: ABSURD PROMISES
- Agency: VML, Buenos Aires
- Prize: Gold Lion
XBOX
- Campaign: THE EVERYDAY TACTICIAN
- Agency: McCANN, London
- Prize: Silver Lion
BANCO DEL PACÍFICO
- Campaign: GAMER LOAN
- Agency: PARADAIS DDB, Guayaquil
- Prize: Silver Lion
PETPACE
- Campaign: ANIMAL ALERTS
- Agency: SERVICEPLAN, Munich / L&C, New York
- Prize: Silver Lion
NOTCO
- Campaign: NOTTURTLE
- Agency: GUT, Miami
- Prize: Bronze Lion
DASA INTEGRATED HEALTH SYSTEM
- Campaign: BLOOD AID
- Agency: DM9, Sao Paulo
- Prize: Bronze Lion
SPOTIFY
- Campaign: SPREADBEATS
- Agency: FCB NEW YORK
- Prize: Bronze Lion
VEOLIA
- Campaign: PULSE OF NATURE
- Agency: FAMOUSGREY, Brussels
- Prize: Bronze Lion
RIP CURL
- Campaign: RIP CURL VIRTUAL PRO
- Agency: VML, Sydney
- Prize: Bronze Lion
