The Indian contingent’s performance at Cannes Lions 2024 concluded with a modest outcome, garnering only 18 metals over five days, including just two Gold Lions. This is the lowest tally for India since 2019, which also saw 18 metals.
India’s Tally at the End of Day Five
On the fifth day of the awards, only TGTHR, Leo Burnett, and McCann Worldwide secured Lions. Cannes Lions announced winners in five categories, with Indian agencies scoring in only two: Sustainable Development Goals and Glass: The Lion For Change. India did not win any awards in the following categories:
– Film Lions
– Titanium Lions
– Grand Prix For Good
TGTHR at Cannes Lions
TGTHR and Leo Burnett each won a Silver Lion in the Glass: The Lion For Change category. TGTHR, working for Harpic, created Loocator, an app that helps users find, add, and rate public toilets with ease. Leo Burnett received a Silver for Project Farm Equal, a campaign for Lay’s aimed at empowering and raising awareness about the contributions of women farmers.
“The Glass Lion for Change is without doubt one of the most special Lions to be bringing home. And to win a silver in this category makes us immensely proud of the work we are doing,” said Rajdeepak Das, CCO Publicis Groupe – South Asia and Chairman Leo Burnett – South Asia. “This award is a testament to our partnership with PepsiCo and their faith and conviction in our ideas. Lay’s Farm Equal solves for design solution disparities and makes farming a level playing field for both sexes – a pivotal point for the agriculture industry.”
McCann Worldwide’s Win
In the Sustainable Development Goals category, McCann Worldwide won a Bronze for ESAF Small Finance Bank’s Dabba Savings Account, which aims to bring rural Indian women into the organized banking system.
Commenting on the win, Prasoon Joshi, Chairman McCann Asia Pacific & CEO and Chief Creative Officer McCann India, said, “We partnered with ESAF Small Finance Bank and launched an innovative initiative called ‘Dabba Savings Account’. This initiative is focused on empowering women through financial inclusion. In today’s rapidly advancing tech landscape, it is imperative to ensure that women play a central role in the transformative changes sweeping India. Acknowledging the challenges posed by social structures and limited access to education, our project taps into insights from women’s existing savings behaviours. By integrating new-age technology with their traditional savings practices, we aim to facilitate greater participation of rural Indian women in banking. The humble rice Dabba in the kitchen has now got a more solid and safer tech extension, making it a beacon of hope and empowerment. This initiative not only promotes structured financial planning but also harnesses the full potential of India’s tech revolution and enhances the reach of financial services across the nation. It represents a significant stride towards empowering women economically and nurturing a more inclusive society.”
Leo Burnett also won a Bronze in the Sustainable Development Goals category for Drops of Joy, a water positivity campaign for Lay’s.
