Mumbai: With summer vacation season going on Indians across the country are busy making travel plans.
KFC said that it is all for this wanderlusting. The ongoing International Burger Fest features five Zinger burgers inspired by global flavours. The campaign urges fans to ‘take a bite, take a flight’ to experience flavours from India, the US, Mexico and Caribbean.
Taking this thought forward in a series of Instagram posts, KFC set out to inspire burger lovers to take ‘a trip to the USA, Mexico and the Caribbean, with just one Zinger bite!’ On seeing this, other brands jumped onto the conversation and engaged in a banter with KFC. Whether it was for flight bookings, or travel gear, or shopping or insurance – brands looked to inspire consumers with enough and more reasons to travel.
boAt took a quirky spin and said “Navigate your way to the USA, Mexico, Caribbean with boat Wave Sigma 3”. Cleartrip urged travellers by saying, ‘A trip to the USA, Mexico and the Caribbean with just one flight!’, while Inorbit Malls encouraged consumers to “Create the perfect OOTDs for trips to the USA, Mexico, or the Caribbean”, SkyBags said that one can “Pack for the USA, Mexico and the Caribbean in style” and Coolberg reiterated that their non-alcoholic beverage “Goes well with the flavours of the USA, Mexico and the Caribbean”.
Check out the conversations below:
