Mumbai: Hyundai Motor India Ltd. (HMIL) launched its new brand campaign, ‘I Choose Hyundai’. This multi-product campaign highlights Hyundai’s product lineup, driven by customers across India, under the narrative #IndiaDrivesHyundai.
The ‘I Choose Hyundai’ campaign looks to showcase why India chooses the Hyundai brand, emphasising the odels, transmissions, features, and fuel options available. To resonate deeply with regional audiences, the TVC is presented in six regional languages: Bengali, Kannada, Malayalam, Marathi, Tamil, and Telugu. The campaign film features Hyundai products driven by a diverse set of customers, all choosing Hyundai products for its ease of mobility, extensive service network, advanced technology, comfort, convenience, and safety.
Tarun Garg, COO, Hyundai Motor India said, “Our latest campaign, ‘I Choose Hyundai’, exemplifies HMIL’s unwavering commitment to curating innovative, customer-centric marketing initiatives. Showcasing our entire product line, this campaign will help us connect with our target audience in a more meaningful way, driving brand awareness. With a customer-first approach, the ‘I Choose Hyundai’ campaign highlights the wide range of Hyundai products suitable for a diverse set of customers, making every drive an enjoyable journey. It underscores that Hyundai products meet every aspect of choice, providing not just quality and reliability, but also the peace of mind that comes with driving a trusted brand. Through this campaign, we aim to strengthen our connection with existing customers and forge new bonds with a wider audience, enriching their ownership journey.”
These films, characterized by the unique propositions of each Hyundai product, showcase the vehicles’ capabilities and the emotional connection customers develop with Hyundai. The TVC features various age groups and situations, demonstrating that whether it’s a hatchback, sedan, EV, or SUV, there is a Hyundai product for everyone, no matter the number of occupants or the type of adventure. The new campaign will be promoted across multiple channels including TV, digital, and social media platforms such as YouTube, Facebook, and Instagram.
HMIL added that its customer-centric approach focusses on providing excellent ownership experience and support to the customers at every level of interaction.
Safety: With ‘Safety-for-all’ as the utmost priority for HMIL, 6 Airbags, seatbelt reminder and 3-point seatbelt are provided as standard across all variants. Further, 7 Hyundai models (Ioniq 5, Tucson, Creta, Creta N Line, Verna, Venue N Line and Venue) come with ADas features.
Advanced Technology: To enhance customer experience, its passenger vehicles are equipped with various technology-enabled features such as the connected car platform-Bluelink, which provides services include remote operations, live tracking, vehicle status, trip history, real time traffic and hands free calling assistance.
Diverse Choices: HMIL explains that it continuously strives to be the customer’s first choice by having SUVs (Exter, Venue, Venue N Line, Creta, Creta N Line, Alcazar, Tucson and Ioniq 5), providing ae choice of transmission (MT, AMT, AT, IVT & DCT) and multiple engine fuel options (Petrol, Diesel, CNG and Electric) for the customers.
Peace of Mind: It said that it has over 1372 sales points and 1557 service touch points, as on 31 May, 2024. This it said delivers customer satisfaction and also value to owners of Hyundai products.
Future Ready: Hyundai’s digital ecosystem reflects their customer centric approach. With Hyundai Click to Buy, customers get a hassle free end-to-end online buying experience and can further avail additional benefits through the MyHyundai App.
Hyundai Motor India Product Range
Hatchbacks: Hyundai Grand i10 NIOS and Hyundai i20– A definition of practicality, with design and advanced technology.
Sedans: Hyundai VERNA and Hyundai AURA- The goal is to make long journeys as comfortable as short hops across the city.
SUVs: Hyundai Creta, Exter, Venue, Tucson and Alcazar: Symbolising leisure along with outdoor travel in the perfect Hyundai SUV. These products present a modern take on the Hyundai SUV Life.
N Line: Hyundai i20 N Line, Venue N Line, Creta N Line: Designed for thrill seekers, Hyundai N line range of products will get your hearts racing and promising an exciting journey every time you take the wheel.
EV: Hyundai Iioniq 5. The aim is to redefine electric mobility lifestyle in India with the synergies of technology and sustainability
TVC Link:
