Mumbai: L’Oréal Paris has announced a CGI Out-of-Home (OOH) campaign, ‘See Life in Panorama,’ starring Kendall Jenner. This creative is a part of the larger launch campaign of the much-anticipated Panorama Mascara in India. The product the company said makes eyes appear up to 1.4 times bigger.
The ‘See Life in Panorama’ campaign highlights the product’s promise of bigger looking eyes by taking over touchpoints. This CGI is integrated on a cluster of billboards at Bandra Turner Road followed by other physical billboard displays in other locations in Mumbai such as Worli Sea Link, Juhu Tara Road, & Goregaon West driving strong cues of luxury.
The CGI aims to bring out the concept in a way that is larger than life itself, a one- of-its- kind, phygital integration with an actual physical billboard enhanced through digital amplification. This concept is strongly based on reaction that CGI video leaves viewers questioning, “Was it real?”
This OOH campaign looks to illustrate the mascara’s advanced formula that captures every lash, ensuring they are coated and defined. Enhanced with L’Oréal Paris’ exclusive 5% STRETCHFLEX™ Complex technology, the campaign emphasises the product’s ability to volumise every lash for a fully fanned-out, panoramic effect.
It has been conceptualised and executed by Tonic Worldwide and Posterscope India.
Dario Zizzi, GM L’Oréal Paris India said, “We are thrilled to unveil this innovative OOH campaign to launch the gold-star Panorama Mascara in India. Panorama Mascara, all wrapped in its glossy gold packaging is here to give a luxurious experience to all our consumers, with every coat. With the launch of this campaign, we aim to set new benchmarks for product & marketing innovation because we believe – you’re worth it!”
Panorama Mascara by L’Oréal Paris, priced at Rs. 999, is available to shop at ecommerce platforms like Nykaa, Myntra and modern trade counters like Lifestyle, Shoppers Stop and Nykaa on Trend.
Link to the CGI video – https://www.youtube.com/shorts/3VeP6Il_SKg
