New Delhi: CollegeDekho, India’s leading higher education platform, introduced its inaugural brand campaign highlighting its role as a trusted expert guide for students seeking the right college. It aims to assist students in finding suitable colleges and supporting institutions in providing quality education. The campaign emphasizes their dedication to aiding students on their educational journey in India and will be aired on TV, OTT, and Digital Platforms, post the release of their HEART Report 2024.
Talking on the launch of the campaign, Ruchir Arora, CEO and Co-Founder said, “We have consistently dedicated ourselves to assisting every student in finding the right college and pursuing an outcome-oriented higher education degree. This campaign is meticulously crafted based on the profound insights from our HEART report, and I am confident it will empower millions of students to seek our expert guidance in achieving their ideal career aspirations.”
With only 11% of Indians above 15 attending college, the need for expert guidance is clear. CollegeDekho assists 45 lakh students, helping them choose colleges and courses. The campaign showcases CollegeDekho as a vital support system for students, targeting parents and students seeking guidance on navigating India’s 54,000+ colleges to find the right fit.
Commenting on the launch of the new campaign, Abhinav Upadhyay, Chief Marketing Officer stated that “Ourfirst ever brand campaign reflects our belief in the power of right guidance altering someone’s life trajectory. The campaign is built around a simple yet powerful insight. Parents do everything they can, sometimes going beyond their means to make their child’s future better. Yet when it comes to choosing a college, they need a trusted expert. Hence at CollegeDekho, we are committedto democratizing access to expert college guidance, ensuring that no dream goes unfulfilled, regardless of a student’s background. Our objective is to provide a comprehensive trusted guidance and learning ecosystem for higher education needs across India. We strive to be the trusted partner for both students and colleges, ensuring outcomes that benefit every student, the society and the country at large.”
The campaign TVC tells a touching story of a father’s unwavering dedication to his son, guiding him with love and foresight from childhood to important life decisions, aligning with CollegeDekho’s mission as a trusted education guide. Launched in five languages, the brand film emphasizes CollegeDekho’s expert guidance, aiming to eliminate confusion and build trust as a reliable resource for college information.
CollegeDekho has expanded its business over the years with strong revenue growth, increasing college partners, and improved consumer engagement. They collaborate with Universities to enhance graduate employability through the “CollegeDekho Assured” program, offering future-skills based Degree Programs in areas like Artificial Intelligence and Fintech to bridge the employability gap by integrating job-ready learning interventions into students’ degree programs.
CollegeDekho’s growth is impressive, guiding 1.2 million students and enrolling 200,000. The new TVC campaign will strengthen their presence, emphasizing support for students, impacting higher education. Their vision is a single, clear platform for information, assisting students in decision-making and building trust like a caring parent for their child.
Here’s the link to the TVC –
