Thursday, February 26, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Mobile/Digital

Google’s halt on Pay-to-Play skill games on the Play Store highlights the urgent call for ex-ante antitrust regulations: Roland Landers

by MN4U Bureau
June 26, 2024
in Mobile/Digital
Reading Time: 2 mins read
A A
AIGF backs MIB's strict advisories against off-shore gambling ads
Share Share ShareShare

Mumbai: Roland Landers CEO All India Gaming Federation (AIGF) has said that Google’s arbitrary decision to pause the expansion of Pay-to-Play skill games on the Play Store, gatekeeping gaming apps, and picking market winners reinforces the immediate need for ex-ante antitrust regulations.

He said that AIGF has been at the forefront, advocating for ex-ante regulations since the Parliamentary Standing Committee on Finance first examined the issue of Anti-Competitive Practices by Big Tech Companies.

“We look forward to working with the broader Indian startup ecosystem and engaging with the Government on this issue.

“AIGF has always advocated for a fair and open market that provides equitable opportunities for everyone. In this market, consumers decide who wins and who loses, not private entities, and we will continue to fight for the same.

“We are highly disappointed by Google’s arbitrary and anti-competitive decision, primarily affecting pay to play games’ smaller developers and distributors. As the oldest and largest representative body, of online gaming in India, we were the first to welcome Google’s progressive pilot program to allow Pay to Play skill games on the Play Store. While we were initially concerned Google’s decision to limit the pilot to certain games, we understood that, as an early initiative, it would eventually be expanded to include all Pay to Play skill games.

“To Google’s credit, they extensively engaged with the industry over the past year and announced earlier this year that they would onboard all skill based Pay to Play skill games. Given that the Google Play Store conservatively holds 90% of the app distribution market, it exerts tremendous control over the Indian mobile market and is a ‘must-have’. In this context, not having an inclusive policy and discriminating are forms of gate keeping and market distortion. A private entity’s disregard for Indian law, encouragement of anti-competitive practices and limitation of user choice are alarming. Their decision grants them unchecked control to pick winners in the market, favouring large companies and preventing small and emerging start ups from effectively competing in this sector.

He added that the AIGF will continue to engage with Google and the hope is that they will work with us to find a quick solution, soon implement the policy and the level playing field, which he noted can go a long way in democratising gaming in this country.

“Additionally, this situation underscores the imminent need for ex-ante competition regulation and the swift implementation of the Digital Competition Bill, and we will continue to push for the same with the Government stakeholders“.

Tags: AIGFGoogle Play StoreRoland Landers

RECENT POSTS

Meta Expands
Mobile/Digital

Meta Expands AI-Powered Reel Translations to Five More Indian Languages

January 17, 2026
0

Mumbai: Meta has expanded its AI-powered language capabilities across Instagram and Facebook, rolling out reel translation, dubbing and lip-syncing support for five additional Indian languages—Bengali,...

Read moreDetails
India Today Group
Digital Frontier

India Today Group’s MO Unveils Gen Z’s Boldest Podcast – Secret Lives of Teenagers: Swiggy comes on board as Presenting Partner

September 7, 2025
0

New Delhi  : MO (India Today Group’s GenZ brand) today launched a disruptive new Insta First series, Secret Lives of...

Read moreDetails
ACT Fibernet partners with Amazon Prime to roll out Prime Lite Benefits for consumers
Mobile/Digital

ACT Fibernet introduces ACT SmartWi-Fi powered by AI

January 22, 2025
0

MUMBAI: ACT Fibernet (Atria Convergence Technologies Ltd), an internet service provider, in partnership with Aprecomm.ai has upgraded its router OS...

Read moreDetails
WhatsApp’s channel categories allows people to browse and find channels they’re interested in
Mobile/Digital

WhatsApp’s channel categories allows people to browse and find channels they’re interested in

September 20, 2024
0

MUMBAI: Meta's mobile call and messaging service WhatsApp has announced Channel Categories, a new way for people to browse and...

Read moreDetails
Snap introduces fifth generation of its see-through, standalone AR glasses Spectacles at its Partner Summit
Mobile/Digital

Snap introduces fifth generation of its see-through, standalone AR glasses Spectacles at its Partner Summit

September 18, 2024
0

MUMBAI: Snap held its sixth annual Snap Partner Summit. On stage, leaders from across the business shared relevant news for...

Read moreDetails
Grievance Appellate Committees resolve 937 of 1,065 Cases since March 2023 inception
Digital Frontier

Grievance Appellate Committees resolve 937 of 1,065 Cases since March 2023 inception

August 3, 2024
0

New Delhi: The Government of India, after extensive public consultations with relevant stakeholders, notified the Information Technology (Intermediary Guidelines and...

Read moreDetails

LATEST NEWS

The Advertising Club refreshes brand identity to reinforce industry leadership

The Advertising Club refreshes brand identity to reinforce industry leadership

February 26, 2026
EFGH Brand Innovations names Tanvi Sanghi as Executive Creative Director

EFGH Brand Innovations names Tanvi Sanghi as Executive Creative Director

February 26, 2026

ANALYSIS

Fifty5Blue emerges as new identity for Kantar Media following H.I.G. Capital acquisition
Analysis

Fifty5Blue emerges as new identity for Kantar Media following H.I.G. Capital acquisition

February 26, 2026
0

Mumbai: Kantar Media has officially rebranded as Fifty5Blue, marking a strategic reset after its separation from Kantar Group and acquisition...

PEOPLE

EFGH Brand Innovations names Tanvi Sanghi as Executive Creative Director
People

EFGH Brand Innovations names Tanvi Sanghi as Executive Creative Director

February 26, 2026
0

New Delhi: EFGH Brand Innovations has announced the appointment of Tanvi Sanghi as its new Executive Creative Director (ECD). A...

MARKETING

MSM Unify names Nikhil Sharda as Assistant Vice President – Brand & Marketing
Marketing

MSM Unify names Nikhil Sharda as Assistant Vice President – Brand & Marketing

February 26, 2026
0

Gurugram: MSM Unify, a leading global education company and part of Laul Global, has announced the appointment of Nikhil Sharda...

Subscribe to Newsletters

ADVERTISING

WPP Q3 Results: India Shines with 6.7% Growth Amid Global Decline
Advertising

WPP unveils ‘Elevate28’ strategy to simplify structure, integrate AI-led offer and restore growth by 2028

February 26, 2026
0

London: Global marketing and communications major WPP has announced a multi-year transformation plan titled Elevate28, aimed at simplifying its organisational...

PRINT

The Hindu Best Places to Work Awards attract strong multi-sector participation ahead of deadline
Print

The Hindu Best Places to Work Awards attract strong multi-sector participation ahead of deadline

February 20, 2026
0

Mumbai: The Hindu, in partnership with WorkL, has received an overwhelming response to the inaugural The Hindu Best Places to...

AUTHOR'S CORNER

From Campus Rivalries to National Leagues: Building India’s College Esports Future
Authors Corner

From Campus Rivalries to National Leagues: Building India’s College Esports Future

February 26, 2026
0

India’s esports market is expanding rapidly, but its long-term sustainability will depend on how effectively it builds grassroots pathways. While...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

OTTplay unveils ‘ISKO HARA RE!’ print campaign for India vs Zimbabwe match

OTTplay unveils ‘ISKO HARA RE!’ print campaign for India vs Zimbabwe match

February 26, 2026
The Advertising Club refreshes brand identity to reinforce industry leadership

The Advertising Club refreshes brand identity to reinforce industry leadership

February 26, 2026
EFGH Brand Innovations names Tanvi Sanghi as Executive Creative Director

EFGH Brand Innovations names Tanvi Sanghi as Executive Creative Director

February 26, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.