Monday, May 12, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Mobile/Digital

Google’s halt on Pay-to-Play skill games on the Play Store highlights the urgent call for ex-ante antitrust regulations: Roland Landers

by MN4U Bureau
June 26, 2024
in Mobile/Digital
Reading Time: 2 mins read
A A
AIGF backs MIB's strict advisories against off-shore gambling ads
Share Share ShareShare

Mumbai: Roland Landers CEO All India Gaming Federation (AIGF) has said that Google’s arbitrary decision to pause the expansion of Pay-to-Play skill games on the Play Store, gatekeeping gaming apps, and picking market winners reinforces the immediate need for ex-ante antitrust regulations.

ADVERTISEMENT

He said that AIGF has been at the forefront, advocating for ex-ante regulations since the Parliamentary Standing Committee on Finance first examined the issue of Anti-Competitive Practices by Big Tech Companies.

“We look forward to working with the broader Indian startup ecosystem and engaging with the Government on this issue.

“AIGF has always advocated for a fair and open market that provides equitable opportunities for everyone. In this market, consumers decide who wins and who loses, not private entities, and we will continue to fight for the same.

“We are highly disappointed by Google’s arbitrary and anti-competitive decision, primarily affecting pay to play games’ smaller developers and distributors. As the oldest and largest representative body, of online gaming in India, we were the first to welcome Google’s progressive pilot program to allow Pay to Play skill games on the Play Store. While we were initially concerned Google’s decision to limit the pilot to certain games, we understood that, as an early initiative, it would eventually be expanded to include all Pay to Play skill games.

“To Google’s credit, they extensively engaged with the industry over the past year and announced earlier this year that they would onboard all skill based Pay to Play skill games. Given that the Google Play Store conservatively holds 90% of the app distribution market, it exerts tremendous control over the Indian mobile market and is a ‘must-have’. In this context, not having an inclusive policy and discriminating are forms of gate keeping and market distortion. A private entity’s disregard for Indian law, encouragement of anti-competitive practices and limitation of user choice are alarming. Their decision grants them unchecked control to pick winners in the market, favouring large companies and preventing small and emerging start ups from effectively competing in this sector.

He added that the AIGF will continue to engage with Google and the hope is that they will work with us to find a quick solution, soon implement the policy and the level playing field, which he noted can go a long way in democratising gaming in this country.

“Additionally, this situation underscores the imminent need for ex-ante competition regulation and the swift implementation of the Digital Competition Bill, and we will continue to push for the same with the Government stakeholders“.

Tags: AIGFGoogle Play StoreRoland Landers

RECENT POSTS

ACT Fibernet introduces ACT SmartWi-Fi powered by AI
Mobile/Digital

ACT Fibernet introduces ACT SmartWi-Fi powered by AI

January 22, 2025
0

MUMBAI: ACT Fibernet (Atria Convergence Technologies Ltd), an internet service provider, in partnership with Aprecomm.ai has upgraded its router OS...

Read more
WhatsApp’s channel categories allows people to browse and find channels they’re interested in
Mobile/Digital

WhatsApp’s channel categories allows people to browse and find channels they’re interested in

September 20, 2024
0

MUMBAI: Meta's mobile call and messaging service WhatsApp has announced Channel Categories, a new way for people to browse and...

Read more
Snap introduces fifth generation of its see-through, standalone AR glasses Spectacles at its Partner Summit
Mobile/Digital

Snap introduces fifth generation of its see-through, standalone AR glasses Spectacles at its Partner Summit

September 18, 2024
0

MUMBAI: Snap held its sixth annual Snap Partner Summit. On stage, leaders from across the business shared relevant news for...

Read more
Grievance Appellate Committees resolve 937 of 1,065 Cases since March 2023 inception
Digital Frontier

Grievance Appellate Committees resolve 937 of 1,065 Cases since March 2023 inception

August 3, 2024
0

New Delhi: The Government of India, after extensive public consultations with relevant stakeholders, notified the Information Technology (Intermediary Guidelines and...

Read more
Meta offers fans ways to celebrate, support athletes at The Paris 2024 Olympics through Instagram chat, a WhatsApp Channel
Digital Frontier

Meta offers fans ways to celebrate, support athletes at The Paris 2024 Olympics through Instagram chat, a WhatsApp Channel

August 2, 2024
0

Mumbai: As Indians celebrate the achievements of Indian athletes Swapnil Kusale, Manu Bhaker and Sarabjot Singh, Meta has announced multiple...

Read more
Nazara Technologies becomes 8th largest global gaming acquirer, plans more investments for 2024
Digital Frontier

Nazara Technologies becomes 8th largest global gaming acquirer, plans more investments for 2024

July 30, 2024
0

Mumbai: Nazara Technologies has achieved 8th place globally with a disclosed deal value of $US 42.6m in gaming acquisitions in...

Read more

LATEST NEWS

Keenai Wealth partners with 22Feet Tribal Worldwide to build distinctive brand identity

Keenai Wealth partners with 22Feet Tribal Worldwide to build distinctive brand identity

May 12, 2025
Inclusive AI for Bharat: Marketing Leaders Chart the Future of Rural Engagement Through Purposeful Tech

Inclusive AI for Bharat: Marketing Leaders Chart the Future of Rural Engagement Through Purposeful Tech

May 12, 2025

ANALYSIS

There’s a growing opportunity for Salman Khan to transition into more mature, character-driven roles that align with his age and legacy: Ormax Media
Analysis

There’s a growing opportunity for Salman Khan to transition into more mature, character-driven roles that align with his age and legacy: Ormax Media

May 9, 2025
0

MUMBAI: There’s a growing opportunity for Salman Khan to transition into more mature, character-driven roles that align with his age...

PEOPLE

CNN elevates Ellana Lee to Global senior role, expands focus on Sponsored Content
People

CNN elevates Ellana Lee to Global senior role, expands focus on Sponsored Content

May 12, 2025
0

Hong Kong: CNN has announced the promotion of Ellana Lee to a newly created global leadership position, naming her Group...

MARKETING

Nikita Saxena named Head of Digital Marketing at JSW Steel
Marketing

Nikita Saxena named Head of Digital Marketing at JSW Steel

May 12, 2025
0

Mumbai: Nikita Saxena has been appointed as Head of Digital Marketing at JSW Steel. Saxena shared news of her new...

Subscribe to Newsletters

ADVERTISING

EssenceMediacom wins Consolidated Media Mandate for Hero MotoCorp
Advertising

EssenceMediacom wins Consolidated Media Mandate for Hero MotoCorp

May 12, 2025
0

Mumbai: EssenceMediacom, GroupM’s flagship media agency, has won the prestigious consolidated media mandate for Hero MotoCorp, the world’s largest manufacturer...

PRINT

Veteran Journalist Vinay Kamath Bids Farewell to BusinessLine After 27 Years
People

Veteran Journalist Vinay Kamath Bids Farewell to BusinessLine After 27 Years

April 30, 2025
0

Chennai: After nearly four decades in journalism and 27 illustrious years at The Hindu BusinessLine, Vinay Kamath, Senior Associate Editor,...

AUTHOR'S CORNER

Bricks, Clicks & Billboards: Redefining Real Estate Marketing for the New-Age Buyer
Authors Corner

Bricks, Clicks & Billboards: Redefining Real Estate Marketing for the New-Age Buyer

May 10, 2025
0

The real estate industry today stands at a fascinating crossroads. It is no longer just about concrete structures, architectural brilliance,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

CNN elevates Ellana Lee to Global senior role, expands focus on Sponsored Content

CNN elevates Ellana Lee to Global senior role, expands focus on Sponsored Content

May 12, 2025
Keenai Wealth partners with 22Feet Tribal Worldwide to build distinctive brand identity

Keenai Wealth partners with 22Feet Tribal Worldwide to build distinctive brand identity

May 12, 2025
Inclusive AI for Bharat: Marketing Leaders Chart the Future of Rural Engagement Through Purposeful Tech

Inclusive AI for Bharat: Marketing Leaders Chart the Future of Rural Engagement Through Purposeful Tech

May 12, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.