Mumbai: Asiaville, a Media-Tech company has launched its patent-pending new content plus technology format: AyeVee Interactive and Gamified Experience (AIGE). The goal of this platform is to position Asiaville as the creator of India’s inaugural hyper-interactive content experience, merging cinematic video content with interactive entertainment and gaming elements.
From its inception, Asiaville has consistently disrupted the market by challenging traditional content creation methods. Today, Asiaville claims to reach over 150 million monthly users with its vernacular focused digital content for Gen Y and Z audiences, delivering over 80 million monthly video views. Their latest endeavour, AIGE, looks to transform linear storytelling into what it calls an immersive, multi directional interactive experience.
Historically, content consumption has followed a linear path, from print to big screen to small screen. Asiaville’s AIGE format looks to disrupt this trajectory by making the audience an integral part of the storytelling process. This approach aims to foster deeper engagement, allowing users to interact, make decisions, play games and influence the narrative.
Established in 2019 by Tuhin Menon and Sashi Kumar, Asiaville has done work in the IP-driven Media-Tech space. With a focus on native language content, Asiaville produces and distributes content across social and OTT platforms. Now, with the launch of AIGE on its app AyeVee, Asiaville will introduce a new category of entertainment.
AyeVee has rolled out two shows, ‘Who Killed Kavitha?’ and ‘Let Me Out!’ utilising the AIGE format. Both shows were fully sponsored before launch added the company.
Key Features of AyeVee’s Interactive And Gamified Experience (AIGE) include:
● Gamified Experiences: Users immerse themselves in a world where they play games, ranging from simple to sophisticated, to advance the live-action-led storyline. Leaderboards reflect critical metrics of user performance, with winners standing a chance to win attractive prizes from show sponsors.
● Hyper-Interactive Gameplay: Users experience real-time interactions, decision-making, and personalized storylines that respond to their actions within live-action video content.
● Seamless Integration: A blend of movie-like video entertainment anchors the story, while gaming and interactive experiences immerse viewers into the heart of the AIGE experience.
Tuhin Menon, co-founder, CEO Asiaville Interactive said, “The launch of AIGE marks a pivotal moment for Asiaville and, we believe, for the Indian media industry as a whole. This patent-pending format is a unique mix of cinematic entertainment, interactivity, and gaming, all blended into a seamless experience that puts the user at the heart of the storytelling experience. We believe AIGE heralds a storytelling and tech powered evolution in entertainment, enhancing the viewer’s connection and investment in the content. Our focus remains on creating great IP that can migrate across social media, OTT, and now, with AIGE, into the interactive and gamified realm.”
