Mumbai: The Salt Inc. makes a groundbreaking entry into the content and design arena, aiming to revolutionize with custom-tailored content fostering impactful dialogues between consumers and brands. Departing from conventional agency norms, The Salt Inc. is a visionary firm equipped to handle diverse content formats from digital to OTT.
Anchored in cutting-edge technology and in-house production prowess, it boasts a deep understanding of brand dynamics, aiming to ignite conversations and engagement across all consumer touchpoints. With exclusive ties to The Economist in India, The Salt Inc. uniquely positions itself to empower partner brands in engaging with global C-suite influencers.
Helmed by Industry Veterans:
Founded by industry veterans renowned in advertising, media marketing, and video production, The Salt Inc. redefines the traditional agency model. Each brings extensive experience, accolades, and diverse skill sets, continuously pushing creative boundaries.
CEO and Founder Neena Dasgupta, with nearly 25 years in digital media and advertising at BBC and ABNI, founded Zirca Digital Solutions, managing global clients. She’s featured in Impact’s 50 Most Influential list three times.
Co-Founder Sarthak Dasgupta, a Sundance Screenwriters Lab alumnus, excels in storytelling through feature films, web series, and documentaries.
Co-founder and COO Parth Arora, with 25 years in film and OTT, delivered award-winning projects for Netflix and major studios like Dharma Productions.
The team includes Rahul Surve, Co-founder and Business Head; Tarun Abhichandani, Chief Product Officer (CPO); Mihir Chitre, Chief Creative Officer (CCO); Rohan Desai, Strategy Lead; and Sagar Grover, Marketing Lead, all driving innovation and growth at The Salt Inc.
Building Conversations, Not Just Content:
The Salt Inc. doesn’t just create content; they cultivate conversations. Each piece of content is meticulously designed to captivate audiences, ignite dialogue, and leave a lasting impact. In a competitive landscape where brands vie for consumer attention, The Salt Inc. ensures brands distinguish themselves by nurturing authentic emotional and cognitive connections.
Innovative Technology at the Core
At The Salt Inc., their proprietary technology isn’t merely a tool—it’s their greatest asset. Their AI technology unlocks deep consumer insights, enabling personalized content that resonates profoundly with target audiences. This capability extends beyond traditional targeting methods, optimizing content delivery across all formats, from concise 30-second clips to comprehensive 3-hour features, catering to the diverse demands of modern brands.
Speaking about the launch, Neena Dasgupta, CEO & Founder, The Salt Inc., said, “At The Salt Inc., we harness the power of compelling narratives to drive conversations, transform brands and captivate audiences across the digital landscape.”
“With our cinematic expertise, we bring stories to life, ensuring that every brand message resonates deeply and leaves a lasting impact,” adds Sarthak Dasgupta, Co-Founder, reiterating the superior storytelling capabilities at The Salt Inc.”
Speaking about the production proficiency, Parth Arora, Chief Operating Officer, The Salt Inc., shares, “Our state-of-the-art production collaborations guarantee top-tier quality, enabling brands to deliver visually stunning and highly engaging content.”
