Mumbai: A meme and news page on Instagram named Ghantaa has been doing recently with the matrimony and matchmaking app Shaadi.com.
Highlighting more about the meme campaign, the team at Ghantaa explained that in today’s diverse and ever-changing marketing niche, it is necessary to walk hand-in-hand with the changing trends and demands. Memes it claims are content pieces with the highest probability of reaching the maximum number of people worldwide.
For Shaadi.com, Ghantaa has been leveraging memes on social media, creating content that it explains can
A. be more relatable to a diverse set of audiences.
B. be more relevant to current affairs and trends
C. be funny and hilarious at the same time.
One of its posts is where a boy has messaged a girl’s father, proposing marriage to his daughter, but the father replies that he’ll talk with him after the “Match.” Ghantaa gave the tagline, “Rishtey toh aate jaate rehte hai.. match waapis nahi aata,” implying about the semi-finals that India won on 27 June against England.
This way, Ghantaa has looked to blend humor, memes, relevant content, and Shaadi.com’s brand identity well within its content.
Check out its post here:
https://www.instagram.com/p/C8wMcErNmAO/?igsh=cmhzNmRjemFwOWQx
