Mumbai: LT Foods’ flagship brand Dawat has partnered with select restaurants in Australia to celebrate the third edition of Daawat World Biryani Day.
As a part of the celebrations, select restaurants across Melbourne, Sydney and Perth will offer complimentary servings of biryani, prepared with Daawat rice. The restaurants will showcase their biryani recipes, offering options that look to highlight the versatility and cultural significance of this dish.
In Melbourne, the restaurant Chilli India would be offering Biryani to its guests from 11:30 am – 1 pm at its restaurants in Melbourne Central, Epping, Preston, Coolaroo, Chadstone, Hopper’s Crossing and Docklands on 7 July 2024. In Sydney, the guests can experience the unique Biryani at Grand Paradise (Rockdale), Mandi King (Auburn and Wentworthville) and Swagath Biryani House (Wentworthville) from 2 pm to 3 pm on 7 July 2024. In Perth, people can enjoy their complimentary Biryani at Royal India Restaurant at 1134 Hay Street from 6:30 pm to 10 pm on 6 July 2024.
Ritesh Arora, CEO, India and Far East Business, LT Foods, said, “Biryani, a globally cherished delicacy, holds a revered status in the culinary world. It can connect people from all walks of life and captivate their taste buds. We believe that its universal adoration deserves its own special day. As the brand Daawat is integral to the finest Biryani, we conceptualised Daawat World Biryani Day in the year 2022. Since then, we have remained committed to making every biryani day more special. This year, we are delighted to bring the joy of biryani to food lovers in Australia through our partnership with select restaurants. This event is not just about food; it’s about bringing communities together to celebrate a shared passion for biryani, fostering a sense of togetherness and culinary appreciation.”
Recently, the brand Daawat launched an Artificial Intelligence (AI)-enabled personalised campaign to mark the third edition of Daawat World Biryani Day. This campaign in the essential foods category, celebrates the dish. The campaign aims to offers a personalised experience for Biryani enthusiasts by appearing alongside chef Sanjeev Kapoor.
K. Ganapathy Subramaniam, VP, head of marketing, LT Foods, shared, “We are thrilled to launch this unique AI-enabled personalised campaign for Daawat World Biryani Day. This campaign will help us manage greater scale, yet personalize it for every individual who shares our love for the world’s most loved dish, biryani. Personalization enabled by AI would help biryani lovers to cook and experience the appreciation from Chef Sanjeev Kapoor. They too can share this with their loved ones. Let’s get ready to express our love for Biryani in our own special way.”
Link to the Campaign:
