Thursday, March 19, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Industry Brief

Paris 2024 to Los Angeles 2028: BPCL partners with Indian Olympic Association as Principal Sponsor

This four-year partnership supports and salutes the sheer grit and determination of Indian athletes, many of whom come from humble backgrounds and remote corners of India.

by MN4U Bureau
July 2, 2024
in Industry Brief
Reading Time: 2 mins read
A A
Paris 2024 to Los Angeles 2028: BPCL partners with Indian Olympic Association as Principal Sponsor
Share Share ShareShare

Mumbai: Maharatna and a Fortune Global 500 Company Bharat Petroleum Corporation has announced its partnership with the Indian Olympic Association (IOA) as the official Principal Partner for four years, starting from Paris Olympics ’24 through Los Angeles Olympics ’28.

As part of this collaboration, BPCL will launch series of campaigns designed to support and uplift the Indian contingent heading to Paris. These initiatives aim to inspire the nation, galvanize support for our athletes, and celebrate their relentless pursuit of excellence on the global stage. Through these campaigns, BPCL reaffirms its dedication to nurturing sporting talent and fostering a spirit of national pride and unity.

G. Krishnakumar, C&MD BPCL, stated, “Consistent with BPCL’s philosophy of nurturing and encouraging our country’s sporting talent from their initial years and through their sporting careers, we have, over the years, taken on board, over 200 sportspersons across various disciplines. Our support serves to provide confidence to the sportspersons, acting as a springboard for their aspirations.

We are extremely happy to be partnering Indian Olympic Association and it gives us immense pride to be associated with champions who epitomise peak performance and intense passion, dazzling the world with breathtaking achievements.”

“We thank BPCL for partnering with the Indian Olympic Association, as a Principal Partner for a four-year journey starting from Paris Olympics ’24 and for supporting and believing in the potential of Indian athletes. This partnership signifies our shared commitment to nurturing sporting talent and cultivating role models for India,” said IOA President PT Usha.

Sukhmal Jain, Director (Marketing), added, “The sense of nationality that the Olympics fosters is what turns the Games into a worldwide phenomenon. Our partnership with Team India for the Olympic Games not only signifies our dedication to the development of sports in the country but also our shared vision of supporting Team India to achieve unparalleled success across sporting disciplines at this year’s Paris Olympics, giving birth to new sporting icons and superstars. I would like to thank the Indian Olympic Association for the opportunity to be the official Principal Partner for Team India.”

Neerav Tomar, MD, IOS Sports & Entertainment, added, “We are honoured to have played a part in this important partnership between IOA and BPCL. This long-term collaboration is a testament to our commitment to support and celebrate the Indian athletes from all corners of the country. BPCL’s campaigns will rally the support of all Indians to our athletes who are heading to Paris and will also inspire the next set of athletes aiming for LA 2028.”

Tags: G KrishnakumarIndian Olympic AssociationIOA President PT UshaIOS Sports & EntertainmentLos Angeles Olympics 2028Neerav TomarParis Olympics 2024Sukhmal Jain

RECENT POSTS

Jay Shah, Kumar Manglam Birla, Gautam Gambhir, and Suryakumar Yadav Among Leaders Honored at 21st India Business Leader Awards
Industry Brief

Jay Shah, Kumar Manglam Birla, Gautam Gambhir, and Suryakumar Yadav Among Leaders Honored at 21st India Business Leader Awards

March 18, 2026
0

Mumbai: CNBC-TV18, India’s leading English business news channel, hosted the 21st edition of the India Business Leader Awards (IBLA), one...

Read moreDetails
Pexpo Collaborates with Sony YAY! to Launch ‘GO24’ – A Lifestyle Outdoor Hydration Brand Featuring Global Pop Culture Icons Shin-chan and Naruto
Industry Brief

Pexpo Collaborates with Sony YAY! to Launch ‘GO24’ – A Lifestyle Outdoor Hydration Brand Featuring Global Pop Culture Icons Shin-chan and Naruto

March 17, 2026
0

Mumbai: Pexpo, an Indian manufacturer of sustainable steel hydration products, has launched GO24, a new lifestyle outdoor hydration brand aimed...

Read moreDetails
Zee Telugu Ignites Ugadi Celebrations with Explosive Star Power and Non-Stop Entertainment!
Industry Brief

Zee Telugu Ignites Ugadi Celebrations with Explosive Star Power and Non-Stop Entertainment!

March 17, 2026
0

Hyderabad: Zee Telugu has always celebrated every festival with grandeur, joy, and unparalleled entertainment, bringing families together through star-studded specials...

Read moreDetails
IICT Signs MoU with Publications Division; Launches Hindi Hum Dono: Dev Anand–Goldie Story
Industry Brief

IICT Signs MoU with Publications Division; Launches Hindi Hum Dono: Dev Anand–Goldie Story

March 17, 2026
0

Mumbai: The Indian Institute of Creative Technologies (IICT) today signed a significant Memorandum of Agreement (MoU) with the Publications Division,...

Read moreDetails
CNBC-TV18 Honours Late Sunjay Kapur, Chairman Emeritus, Sona Comstar at the 21st IBLA Awards – In Memoriam
Industry Brief

CNBC-TV18 Honours Late Sunjay Kapur, Chairman Emeritus, Sona Comstar at the 21st IBLA Awards – In Memoriam

March 17, 2026
0

New Delhi: The 21st edition of CNBC-TV18 India Business Leader Awards (IBLA) paid tribute to the late Sunjay Kapur, Chairman...

Read moreDetails
Arjun R. Krishna, Co-Founder of WeMakeScholars, Named Finalist at British Council UK Alumni Awards 2026
Industry Brief

Arjun R. Krishna, Co-Founder of WeMakeScholars, Named Finalist at British Council UK Alumni Awards 2026

March 17, 2026
0

Bengaluru :The British Council held the UK Alumni Awards 2026, and Arjun R. Krishna, Co-Founder of WeMakeScholars, was chosen in...

Read moreDetails

LATEST NEWS

Pure Nutrition partners Chennai Super Kings as Official Sports Nutrition Partner

Pure Nutrition partners Chennai Super Kings as Official Sports Nutrition Partner

March 18, 2026
Wellbeing Nutrition onboards Malavika Mohanan to drive collagen awareness as essential skin protein

Wellbeing Nutrition onboards Malavika Mohanan to drive collagen awareness as essential skin protein

March 18, 2026

ANALYSIS

89% of viewers discover micro dramas through social feeds, highlighting feed-led discovery: Meta-Ormax Report
Analysis

89% of viewers discover micro dramas through social feeds, highlighting feed-led discovery: Meta-Ormax Report

March 18, 2026
0

Bengaluru: Meta, in collaboration with Ormax Media, has unveiled a new report titled “Micro Dramas: The India Story,” spotlighting the...

PEOPLE

Woxsen University names Vishal Khurma as Group CEO
People

Woxsen University names Vishal Khurma as Group CEO

March 18, 2026
0

Hyderabad: Woxsen University has announced the appointment of Vishal Khurma as Group Chief Executive Officer. In his expanded role, Khurma...

MARKETING

Pure Nutrition partners Chennai Super Kings as Official Sports Nutrition Partner
Marketing

Pure Nutrition partners Chennai Super Kings as Official Sports Nutrition Partner

March 18, 2026
0

Mumbai: Pure Nutrition has announced its partnership with Chennai Super Kings (CSK) as the Official Sports Nutrition Partner, marking a...

Subscribe to Newsletters

ADVERTISING

Think9 acquires Whoppl, launches Nova9 to build culture-led brand engine
Advertising

Think9 acquires Whoppl, launches Nova9 to build culture-led brand engine

March 18, 2026
0

Mumbai: Think9, founded by Ashni Biyani and Avni Biyani along with brand evangelist Santosh Desai, has announced the acquisition of...

PRINT

Three Tata Brands among Top 20 of ‘India’s Most Consumer-Focused Brands’ list, Samsung leads list for Consumer Electronics: TRA Research
Print

Hindustan Times overtakes Times of India in Media Trust Rankings in TRA’s Brand Trust Report 2026

March 11, 2026
0

Mumbai: TRA Research has released the latest edition of the Brand Trust Report 2026, highlighting a notable shift in India’s...

AUTHOR'S CORNER

Why Indian Marketers Need to Rethink the “Soul” of Nepal
Authors Corner

Why Indian Marketers Need to Rethink the “Soul” of Nepal

March 17, 2026
0

For more than two decades, I have worked at the intersection of Indian and global brands and the Nepali consumer....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Safeguard audience trust by maintaining authenticity and avoid misleading promotions, urges I&B Secretary Sanjay Jaju at AdTrust Summit 2026

Safeguard audience trust by maintaining authenticity and avoid misleading promotions, urges I&B Secretary Sanjay Jaju at AdTrust Summit 2026

March 18, 2026
Pure Nutrition partners Chennai Super Kings as Official Sports Nutrition Partner

Pure Nutrition partners Chennai Super Kings as Official Sports Nutrition Partner

March 18, 2026
Wellbeing Nutrition onboards Malavika Mohanan to drive collagen awareness as essential skin protein

Wellbeing Nutrition onboards Malavika Mohanan to drive collagen awareness as essential skin protein

March 18, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.