Friday, April 3, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Iffco’s campaign promotes Nano Urea Plus and Nano DAP in Indian agriculture

by MN4U Bureau
July 6, 2024
in Marketing
Reading Time: 3 mins read
A A
Iffco’s campaign promotes Nano Urea Plus and Nano DAP in Indian agriculture
Share Share ShareShare

Mumbai: To promote the use of nano fertilisers, the Nano Fertilizer Usage Promotion Mahaabhiyan has been launched by Iffco on 1 July 2024. Under this, 200 model nano village clusters have been selected by IFFCO. Through this, farmers of 800 villages are being given a subsidy of 25 percent on the price (MRP)  of Nano Urea Plus, Nano DAP and Sagarika by Iffco so that farmers can use nano fertilizers more and more in their fields. Along with this, Iffco will give a grant of Rs 100 per acre to the drone entrepreneur so that farmers can get the facility of spraying at low rates. Farmers will be made aware of the increase in the quality and production of the crop in these model nano villages.

Prime Minister has also launched 100 days action plan to increase the use of nanofertilisers in agriculture, under which 1270 demonstrations of Nano DAP (liquid) will be conducted in413 districts and 200 trials of Nano Urea Plus (liquid) in 100 districts. In these trials,  the help of Krishi Vigyan Kendra, State Agricultural University and other research institutions will be taken and monitored by the Government of India.

Nano fertilisers will be made available by Iffco to the cooperative society and other sales outlets. Farmers will be told about the benefits of nano fertilizers. Iffco is providing 2500 agricultural drones for farmers for spraying nano fertilisers, for which 300 ‘Namo Drone Didi’ and drone entrepreneurs have been prepared. Apart from this, other types of sprayers have also been made available through which farmers will be able to easily spray nano fertilizers in their fields. Contracts have been made with 15 institutions to spray 245 lakh acres of area by drones which will spray in the fields of farmers. An incentive of Rs 100 per acre will also be provided on each spray.

From August 2021 to 26 June, 2024, 7.55 crore Nano Urea and 0.69 crore Nano DAP bottles produced by IFFCO have been used by farmers. In order to provide maximum benefit to the farmers, IFFCO has set a target of producing 4 crore Nano Urea Plus and 2 crore Nano DAP bottles in the year 2024-25. In this sequence, from April 2024, IFFCO has made available Nano Urea Plus (liquid) 20% w/v N  of high concentration to the farmers, which will help in increasing quality crop productivity and environmental protection.

Under this campaign, IFFCO has also planned publicity, field testing, training of secretaries of cooperative societies etc. in all the districts of the country. The Ministry of Fertilizers will alsocollaborate to implement this scheme so that the use of nano fertilizers in place of chemical fertilizers in the fields can be encouraged. Under this mega campaign, it has been planned to provide six crore bottles of nano fertilizers which will be distributed through 36000 member cooperative societies of Iffco and other cooperative societies. 

It will also be ensured that availability of nano fertilisers is made at each Pradhan Mantri Kisan Samridhi Kendras (PMKSK).  Iffco is providing nano fertilisers to farmers by entering into marketing agreements with Indian Potash Limited (IPL), Fertilisers and Chemicals Travancore (FACT), Brahmaputra Valley Fertiliser Corporation Limited (BVFCL), Rashtriya Chemicals and Fertilisers Limited (RCF), National Fertilisers Limited (NFL) etc.

In August 2021, Iffco commercially produced what it said is the world’s first indigenous nano urea based onnanotechnology, giving the whole world a great alternative to conventional urea. In March 2023, IFFCO has also made nano DAP (liquid) available to farmers to reduce the use of DAP fertiliser. In view of the serious problem of environmental imbalance worldwide, there is a need to reduce the use of conventional chemical fertilizers in farming by nano fertilizers. As a result, the country can be strengthened economically and globally by realising the concept of ‘self-reliant agriculture’ and ‘self-reliant India’ with environmental protection.

Talking about the harm caused by indiscriminate use of urea, the use efficiency of urea is less than 30 percent, more than 70 percent of the quantity in the form of gas (NOx)  harms the environment,  water pollution in the form of nitrate (NO3) andsoil health in the form of ammonia (NH4+, NO3).  Conventional urea has a role to play in the high incidence of pests and diseases, crop fall and cropinability to tolerate adversity. The benefits of nano fertilizers are several such as improvement in soil health, reduction in water and air pollution, increase in crop production and quality, reduction in use of conventional fertilizers, reduction in incidence of pests and diseases; Ease of transportation and storage and environmental friendliness are the main ones.

Tags: Iffconano fertilisersNano Urea PlusPradhan Mantri Kisan Samridhi Kendras

RECENT POSTS

Alstone partners with Punjab Kings as Official Cladding Partner for T20 League 2026
Marketing

Alstone partners with Punjab Kings as Official Cladding Partner for T20 League 2026

April 3, 2026
0

New Delhi: Alstone has announced its partnership with Punjab Kings as the Official Cladding Partner for India’s premier T20 cricket...

Read moreDetails
Trackon appoints Chandra Prakash as Chief Business Officer
Marketing

Trackon appoints Chandra Prakash as Chief Business Officer

April 3, 2026
0

Mumbai: Trackon, a logistics and courier service providers, has announced the appointment of Chandra Prakash as its new Chief Business...

Read moreDetails
Bhumika Realty onboards Rohit Sharma and Ritika Sajdeh as Brand Ambassadors
Marketing

Bhumika Realty onboards Rohit Sharma and Ritika Sajdeh as Brand Ambassadors

April 3, 2026
0

Mumbai: Bhumika Realty has announced the appointment of Rohit Sharma, former captain of the Indian cricket team, along with Ritika...

Read moreDetails
DHL Express appoints Herbert Vongpusanachai as SVP – Commercial for Asia Pacific
Marketing

DHL Express appoints Herbert Vongpusanachai as SVP – Commercial for Asia Pacific

April 3, 2026
0

Singapore: DHL Express has appointed Herbert Vongpusanachai as Senior Vice President – Commercial for Asia Pacific, effective April 1, 2026....

Read moreDetails
Parineeti Chopra named Brand Ambassador for OZi
Marketing

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026
0

Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...

Read moreDetails
Janhvi Kapoor partners Amaha for ‘Off the Rocks’ alcohol awareness initiative
Marketing

Janhvi Kapoor partners Amaha for ‘Off the Rocks’ alcohol awareness initiative

April 2, 2026
0

Mumbai: Over the years, actor Janhvi Kapoor has observed something that rarely gets spoken about openly, that as alcohol has...

Read moreDetails

LATEST NEWS

Spykar launches ‘Ikemen’ Denim Fit with Vidyut Jammwal, targets Gen Z style shift

Spykar launches ‘Ikemen’ Denim Fit with Vidyut Jammwal, targets Gen Z style shift

April 3, 2026
Alstone partners with Punjab Kings as Official Cladding Partner for T20 League 2026

Alstone partners with Punjab Kings as Official Cladding Partner for T20 League 2026

April 3, 2026

ANALYSIS

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

PEOPLE

Moving Walls bolsters global leadership team to drive next phase of growth
People

Moving Walls bolsters global leadership team to drive next phase of growth

April 3, 2026
0

Mumbai: As Moving Walls enters a pivotal year of global scale-up, the company has announced a series of senior leadership...

MARKETING

Alstone partners with Punjab Kings as Official Cladding Partner for T20 League 2026
Marketing

Alstone partners with Punjab Kings as Official Cladding Partner for T20 League 2026

April 3, 2026
0

New Delhi: Alstone has announced its partnership with Punjab Kings as the Official Cladding Partner for India’s premier T20 cricket...

Subscribe to Newsletters

ADVERTISING

Rajdeepak Das, Ashish Khazanchi, and Anupama Ramaswamy named as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show
Advertising

Rajdeepak Das, Ashish Khazanchi, and Anupama Ramaswamy named as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show

April 2, 2026
0

Mumbai: The Advertising Club has announced the appointment of Rajdeepak Das, Ashish Khazanchi, and Anupama Ramaswamy as Jury Chairs for...

PRINT

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026
Print

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026

April 1, 2026
0

Mumbai:  Two distinguished journalists from Dainik Bhaskar have been awarded the prestigious Ramnath Goenka Awards for Excellence in Journalism –...

AUTHOR'S CORNER

Common Pitfalls Brands Encounter While Training AI Systems About Their Business
Authors Corner

Common Pitfalls Brands Encounter While Training AI Systems About Their Business

April 3, 2026
0

The rush to adopt artificial intelligence has led many brands to train systems on internal data without a clear plan....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

ZEE News launches nationwide campaign against school book overpricing, shifts focus to ‘Back to School’ reality

ZEE News launches nationwide campaign against school book overpricing, shifts focus to ‘Back to School’ reality

April 3, 2026
Spykar launches ‘Ikemen’ Denim Fit with Vidyut Jammwal, targets Gen Z style shift

Spykar launches ‘Ikemen’ Denim Fit with Vidyut Jammwal, targets Gen Z style shift

April 3, 2026
Alstone partners with Punjab Kings as Official Cladding Partner for T20 League 2026

Alstone partners with Punjab Kings as Official Cladding Partner for T20 League 2026

April 3, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.