New Delhi, India: Lava International Ltd. releases a digital film starring cricketer Gautam Gambhir to launch its new smartphone Blaze X. The humorous film, created by 82.5, aims to excite audiences for the Indian-made phone. The #BlazekaCraze campaign connects with fans of the Lava Blaze series, which includes hits like Lava Blaze Curve and Blaze 5G.
The campaign showcases Lava Blaze X, a new model with premium features at an affordable price. It creatively portrays people feeling let down by their current phones compared to Blaze X, leading them to violently break their devices.
Gautam Gambhir is an ideal choice for the campaign, reflecting Blaze X’s champion status with his aggressive on-field persona.
The film unfolds in two parts – the first segment introduces Gambhir in an unusual temperament creating inquisitiveness amongst the viewers. The second segment reveals the features of the new Lava Blaze X which is brand’s latest offering to the Blaze fans.
Link to the film:
Commenting on the launch, Mr. Puravansh Maitreya, Marketing Head, Lava International Ltd., said “Thethought behind the campaign ‘Blaze ka Craze’ was to connect with the young audience of Blazeseriesand introduce a product that is powerful, great looking and a true value for money.The film rightly captures the excitement amongst the fans for the new Blaze X.I am grateful to Gautam for his supportto Lava and the fans of Blaze series.”
Commenting on the campaign Chandana Agarwal, President – North & East, said, ‘Lava is all set to change expectations from a phone, Blaze X is a perfect demonstration of this ambition, Gautam Gambhir, an epitome of discipline and prescriptive behavior is used bring alive the impact of this craze.”
82.5 communication, Chief Creative Officer, Anuraag Khandelwal had this to say, ” It was a perfect collaboratives effort between the client and us to create something clutter breaking for a fantastic product like the Lava Blaze X. We wanted to do something that’ll create conversations and buzz on social, so we went crazy, the passionate people at Lava backed it and Blaze ka Craze cha Gaya!”
82.5 Communications Creds
Agency
- Kiran Ramamurthy – Chief Executive Officer
- Anuraag Khandelwal – Chief Creative Officer
- Chandana Agarwal – President North & East
Creative Team
- Preeta Mathur – Executive Creative Director
- Hemant Vashista – Creative Director
- Siddharth Kutty – Creative Controller
- Mansi Choksi – Associate Creative Director
Production House: Roger That
- Director: Venky Puthran
- DOP: Anurag Solanki
Blaze X, the latest in the Blaze series, revolutionizes the 5G smartphone market under 15K, offering top performance and features. Lava blends cutting-edge tech with affordability, surpassing expectations. With 15+ years of excellence in India, Blaze X symbolizes Lava’s drive to offer quality smartphones for all. The partnership with Gautam Gambhir and engaging campaign highlights Lava’s dedication to making advanced tech accessible and enjoyable for everyone.
The film will be promoted across digital platforms including YouTube, Facebook, and Twitter.
