Mumbai: Private life insurer Ageas Federal Life Insurance has unveiled a new campaign for its latest offering, the ‘Ageas Federal Life Insurance Golden Years Pension Plan.’ Central to this campaign is a rap video featuring Ageas Federal Life Insurance employees. The aim is to underscore the company’s commitment to transparency, trust, and fostering strong connections with its customers. The video was filmed at the company’s office.
This rap video marks a fresh departure from traditional advertising approaches and aims to communicate the core message that retirement is fun and a time for enjoyment. It emphasises that it is never too early or too late to start planning for a secure and fun retirement. It encourages viewers to rethink their approach to retirement, focussing on living life to the fullest.
Khushali Girish, deputy VP, head of products at Ageas Federal Life Insurance stated, “The ‘Golden Years Pension Plan’ rap video is a testament to our commitment to innovative marketing and customer engagement. Through our rap video, we aim to show that retirement is not just the end of a career but the beginning of a joyful and fulfilling phase of life. This campaign embodies our philosophy of living fearlessly and embracing the future with confidence. We believe that this campaign will add a touch of fun to the pension segment and also inspire individuals to take proactive steps towards securing their future in a stress-free manner.”
By adopting this creative and contemporary medium, Ageas Federal Life Insurance seeks to connect with a broader and more diverse audience, making the message of financial planning for retirement both accessible and appealing. To get maximum reach and resonance, the video will be available in Tamil, Malayalam, and Hindi.
The campaign was executed by Left of Centre Marketing. Gautam Jain, partner at the agency said, “We are thrilled to partner with Ageas Federal Life Insurance on this groundbreaking campaign. By leveraging the power of music and rap, we aim to create a strong emotional connection with the audience, making the concept of retirement planning exciting and relatable.“
The campaign will be launched across various platforms, including social media and digital channels, ensuring a wide reach, and reinforcing the importance of early and thoughtful retirement planning.
