Bangalore: TVS iQube’s #AchchiShuruwat campaign reflects its role beyond transportation as a lifestyle choice promoting fresh starts and eco-conscious living. Embodying quality, comfort, connectivity, and affordability since 2020, it symbolizes independence and aspirations through various milestones attained in recent years.
#AchchiShuruwat values the idea that every journey, particularly towards achieving big dreams, starts with a new dawn represented by TVS iQube. It signifies independence, ambition, personal growth, and community bonding among riders.
Commenting on the campaign, SaurabhKapoor, Vice President Marketing, EV Business at TVS Motor Company said,“With #AchchiShuruwat, we aim to position the TVS iQube not just as a mode of transport, but as a partner in the pursuit of dreams. We believe that every journey, no matter how small, holds the potential for a good start – a fresh, hopeful beginning towards a brighter tomorrow.TVSM will continue to partner our customers in their journey of success, by making trustworthy and superior electric mobility experience more accessible.”
The TVS iQube embodies three key principles: offering customers choice in range, connectivity, and colors; prioritizing safety by conforming to the latest standards and ensuring a smooth purchase experience; and providing a user-friendly operation. This makes electric mobility accessible to all, solidifying TVS iQube’s position as India’s favorite family EV. Currently, TVS iQube Electric scooters are available in 434 cities and 651 dealerships nationwide.
Campaign Film 1 (Cricket) –
Campaign Film 2 (Bakery) –
Agency Credentials – Dentsu Creative Webchutney
Production House – Belief Films
