Mumbai: To celebrate World Emoji Day, Maa, a fruit-based drink from CavinKare, has announced the launch of special emoji-themed packs. Catering to modern tastes and trends, especially of the millennials and GenZ, the packaging looks to capture joyful emojis with relatable characters and expressions. The aim is to add an unconventional touch that resonates with the youthful spirit of today’s discerning consumers. These new packs come in variations of tetra packs and bottles.
KG Mallikeswaran, business head – Ambient Dairy and Beverages, CavinKare said, “At CavinKare, we are dedicated to continually enhancing customer engagement and satisfaction. With the introduction of our new emoji packs on World Emoji Day, we are excited to bring a fresh, expressive dimension to the mango-drinking experience, especially among the newer generation of consumers. Emojis have evolved into a universal language of joy and connectivity, making them the perfect complement to our beloved Maa beverage. This initiative underscores our commitment to innovation and customer-centricity, aiming to enrich moments of refreshment with creativity and enjoyment.”
Maa said that its USP is its rich taste and ingredients sourced from mangoes. The introduction of emoji packs underscores CavinKare’s dedication to enhancing consumer experiences through creative packaging and flavours.
Available in different sizes and prices, Maa’s new emoji packs cater to every preference and occasion with 140 ml, 160 ml, 170ml, 180 ml and 200 ml tetra packs to 160ml, 250ml, 600 ml, 1.2L, 1.75L and 2L Bottle Packs ranging between Rs. 10-100.
