Mumbai: The Salt Inc. has acquired the services business of Mumbai-based Simplus Information Services Pvt. Ltd. This addition will enhance the range of content services offered, enabling us to meet a broader spectrum of conversation needs across various sectors for both existing and new clients.
Founded in 2013 by financial journalist Rajas Kelkar, Simplus Information Services Pvt Ltd. has garnered a strong reputation in the BFSI sector. In the last decade, Simplus has served 70+ organizations, including Axis Bank, Aditya Birla’s Sun Life Mutual Fund, Motilal Oswal Financial Services, and Geojit.
By forming a strategic alliance, brands can merge real-time consumer insights with Salt Inc’s psychometric Ai and Simplus’s financial content intelligence. This unique partnership blends science and art to deliver meaningful brand experiences, covering everything from brand love to brand promise.
Neena Dasgupta, CEO and Founder at The Salt Inc. added, “This expansion marks a significant milestone for us, we are thrilled to welcome Rajas and the Simplus team to be a part of The Salt Inc. family. Together we aim to set new standards in delivering powerful communication solutions that spark meaningful conversations.”
Rajas Kelkar, founder and publisher at Simplus, will be leading the entire editorial agenda for The Salt Inc., as Editor of The Salt Inc. bringing his extensive knowledge and leadership to the team. Commenting on the collaboration, Rajas Kelkar said, “The team at Salt Inc. brings formidable skills to the table that would raise the bar of conversations for our combined clients. I look forward to the exciting work ahead.”
The Salt Inc. is confident this move will enhance its commitment to delivering personalized content solutions across various consumer touchpoints with technology-driven expertise, reshaping financial content standards.
