Mumbai: Ultra Music, a division of Ultra Media & Entertainment Private Ltd, has launched two new regional YouTube music channels: Ultra Music Bhojpuri and Ultra Music Rajasthani. Ultra Media & Entertainment, an Indian entertainment conglomerate with over 40 years of experience in content production, acquisition, distribution, and syndication, aims to cater to India’s music enthusiasts through these channels. The content is meticulously curated to appeal to both purists and casual listeners, showcasing the rich musical and cultural heritage of Bhojpuri and Rajasthani languages.
Each channel currently features over 25 songs suitable for various occasions, with plans to release more than 100 songs annually per channel. Ultra Music Bhojpuri introduces approximately 3 new songs per week in languages such as Bhojpuri, Awadhi, and Magadhi. The genres include Romantic, Orchestra, Vagdi, Jhumar, Lokgeet, Devigeet, and Ghazals, performed by renowned singers like Pradip Ihabadi, Anamika Singh, Mamta Maurya, Chintu Sagar, Nisha Pandey, Anju Updhayay, among others.
In preparation for the festive season, Ultra Music will feature a diverse selection of seasonal and thematic songs celebrating festivals such as Vivah Gari Geet, Sohar Geet, Chhath Puja, Parampara Lokgeet, and Bhajans. Ultra Music Bhojpuri will continue to stream a mix of traditional and modern music genres, encompassing folktales, weddings, romance, festivals, and comedy. Similarly, Ultra Music Rajasthani will serve as a comprehensive platform for Rajasthan’s vibrant musical heritage, offering folk tunes, Marwari Geet, wedding songs, and more.
Ultra Rajasthani offers an ensemble of infectious songs shot in scenic, colourful locations. “Mharo Rasiyo”, an exclusive music album of 5 songs on wedding seasons was a huge hit with the viewers. Ultra Music Rajasthani recently unveiled another folk song titled ‘Mithoda Mehmaan’. This rendition beautifully preserves the rich cultural heritage by blending traditional folk melodies with modern lyrics and music under Ultra Music Fusions. Since its release, ‘Mithoda Mehmaan’ has garnered considerable attention, captivating audiences with its authentic sound and deep cultural roots.
Rajat Agrawal, Director & Syndication Head of Ultra Media & Entertainment Group added “It gives us immense pleasure to add 2 more platforms to our bouquet. Since our inception, it has always been our endeavour to provide tailor-made customized content solutions to our viewers. Our music team has conducted profound research before zooming down to roll out the music channels in these languages. All these 3 languages will gain tremendous traction from music lovers all over the world. Going ahead we will be launching more music channels in many other Indian languages too.”
Ultra Media & Entertainment Group has 89 YouTube Channels across various languages & genres ranging across Hindi, Marathi, Bengali, Gujarati, Comedy, Cookery, kids-centric, Devotional, Superhero & many more. They enjoy a total of more than 20 Crore subscribers & followers across their popular social media platforms such as YouTube, Facebook & Instagram amongst others from India & Worldwide.
