Mumbai: Pepperfry welcomes back Alok Varman as Head of Supply Chain to fortify its position in the furniture and home decor market. Alok’s role involves enhancing the supply chain to optimize customer experience. His expertise and track record are key drivers for Pepperfry’s growth strategy and seamless customer service.
With over 23 years of experience in strategic business management, supply chain, omnichannel business, and customer experience in sectors like retail and e-commerce, Alok has played a crucial role in Pepperfry’s growth. He was instrumental in developing the brand’s logistics and warehouses. During his time with Pepperfry, he spearheaded the expansion of the experience stores as part of the omnichannel approach.
Before rejoining Pepperfry, Alok was the COO at Isho.com, a D2C eCommerce furniture startup in Bangladesh, where he improved customer experiences and introduced the brand to the Indian market. He also served as VP at Wydr.in, Senior Manager at Carnation Auto India, and Manager at Guthy-Renker LLC.
Speaking on the new appointment,Ashish Shah, Co-founder &Chief Executive Officer at Pepperfry, said, “We are excited to welcome Alok backto Pepperfry. His deep understanding of the business operations and passion for the category will be invaluable as we continue to optimise our operations towards delivering a superlative experience to our customers through our proprietary big box supply chain that reaches 300 cities across the country.”
Expressing his enthusiasm about his new role, Alok Varman, Head, Supply Chain, added,“I am thrilled to rejoin Pepperfry at this exciting time and to work under the leadership of Ashish Shah. I look forward to working with the team to further optimise our supply chain, deliver an exceptional customer experience, and continue to drive the growth of Pepperfry with excellence and innovation.”
Due to Alok’s broad industry experience, he excels at spotting opportunities, developing people-centric and tech-driven processes, and nurturing value-focused businesses. Pepperfry believes that the new Head of Supply Chain will elevate the company, emphasizing its dedication to delivering top-quality furniture and home goods to Indian customers.
