Mumbai: Ormax Media has launched Ormax Star Image Pulse, its new tool for celebrity image consulting, aiding actors in film, streaming, and influencers in crafting market positioning using audience intelligence.
Ormax Star Image Pulse uses primary research, data mining, and audience data to analyze a celebrity’s image for insights. Recommendations from this analysis can guide the celebrity in project selection, branding, and endorsements.
Speaking about Ormax Star Image Pulse, Shailesh Kapoor, Founder & CEO, Ormax Media, said, “In a world where a celebrity is surrounded by people who are always putting them on a pedestal – fans, followers, media, employees, industry colleagues – objectivity invariably gets compromised. The distance between the celebrity and the audience increases as the celebrity gets more famous and successful. To hear independent, objective voices, from outside this echo chamber, is a pressing need, which Ormax Star Image Pulse has been designed to fulfil, by acting as a bridge between the celebrity and their real audience”.
Each Ormax Star Image Pulse project is tailored to the celebrity. Initially, the Ormax team meets the celebrity to determine their focus areas and questions, adjusting the research design and analytics accordingly.
Elaborating on the value of Ormax Star Image Pulse for celebrities, Kapoor said, “Ormax Star Image Pulse, or SIP, as we like to call it, is a truly objective tool to answer two questions for any celebrity: ‘What do my audience think of me? What do they want from me?’ Ormax SIP is an audience-based ‘systematic investment plan’ that a celebrity can opt for, towards building their own brand value, in all spheres of their professional life, towards greater recognition and financial gains”.
Ormax Media plans to collaborate with celebrities and influencers, and with their talent agencies, to deploy the Ormax Star Image Pulse tool to unlock value for them.
