MUMBAI: Building upon its Zara Hatke proposition, Q TV, QYou Media India’s, Hindi General Entertainment Channel continues to bring creator-led content with what it calls a viewer-first approach on television. Q TV now gears-up to launch a new BakLOL featuring YouTubers Pankaj, Sweety, along with the 9-year-old Ridu. Targetting the family BakLOL will offer humorous takes on relatable, daily situations and life accounts. Set to premiere on 29 July, 2024 at 8 pm exclusively on Q TV, BakLOL will air on weekdays at 8 pm PM with next-day repeat telecast at 3 pm.
Supporting the launch, Q TV has also launched a digital campaign.
Bolstering the channel’s comedy content, with relatability at its core, BakLOL will feature comedy sketches based on life events, social scenarios, and daily life. BakLOL’s key proposition is its recurring characters and themes, thus deepening viewer connect while maintaining a consistent comic style. BakLOL is poised to bring joy and laughter, further positioning Q TV as a constant companion in viewers’ daily lives.
Raj Mishra, India Group CEO, QYou Media, said, “The comedy genre continues to boost the entertainment quotient in Indian homes. At QYou Media, we are committed to strengthening our authentic programming slate of relatable, creator-led offerings. Bringing fresh episodes of BakLOL is part of our commitment to deliver content that is both entertaining and engaging. We aim to bring our audiences closer to their favorite shows and digital creators, and we are confident that BakLOL will do just that.”
BakLOL’s creator Pankaj Sharma, said, “Q TV has provided us with a fantastic platform to grow our audience base. This partnership has further established us as a household name in India, encouraging us to create more engaging and relatable content. We are confident that the all-new BakLOL on Q TV will entertain families with humor and comedy.”
Sanjhalika Shokeen aka Sweety said, “We are always looking at creating engaging and entertaining content for our audiences. With BakLOL, we have been successful in tapping into the pulse of viewers. We are delighted to bring an all-new BakLOL to Indian homes.”
BakLOL aims to reaffirm Q TV’s Zara Hatke commitment to keeping its audiences’ engaged and entertained and looks to make an impact through differentiated comedic chemistry.
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