National: Wavemaker India, an agency under GroupM, has secured the media mandate for Taco Bell, a popular American fast-food chain serving Mexican-inspired cuisine.
The Delhi Office of Wavemaker India will handle the account, developing innovative media strategies across online and offline channels to boost Taco Bell’s brand visibility in the fast-food market.
Speaking about the partnership, Kunal Malhotra, Chief Marketing Officer Taco Bell said, “We are delighted to partner with some of the best minds at Wavemaker as we set out to build Taco Bell as one the most loved QSR brands in India. We are sure that with the media prowess at Wavemaker, we will together establish Taco Bell as food which the new generation of Indian consumers love, by giving them a Loaded with More experience – with Taco Bell Food as well as our communication.”
Taco Bell, with Wavemaker, launched the ‘Loaded with more’ campaign, showcasing Mexican-inspired cuisine. Created by Wavemaker, Media.Monks, and Creativeland Productions, it invites consumers to try new dishes like the Loaded with More Crispy Chalupa Taco and the 7 Layer Burrito.
The new Taco Bell menu offers more taste, flavors, fillings, portion sizes, and variety, providing excellent value to customers for an enhanced dining experience.
Commenting on this partnership, Ajay Gupte, CEO – South Asia, Wavemaker, “We are excited to welcome a dynamic brand like Taco Bell to our family. We are thrilledto explorenew opportunities and build innovative strategies that resonate with Taco Bell’s unique vision.By fusing our expertise with their bold spirit, we’re confident of creating something truly exceptional.”
Shekhar Banerjee, Chief Client Officer and Office Head for West, North & East, Wavemaker Indiastated, “Taco Bell isn’t just about food; it’s about creating memorable, engaging experiences. Winning this mandate is a call to unleash unparalleled creativity and collaboration that Wavemaker is known for.
Our debut large-scale campaign, ‘Loaded with More,’ exemplifies this vision. Our media strategy for this dynamic brand was focused on maximizing mental availability in a high cluttered category and sparking conversation and ‘wow’ factor that truly resonates with consumers. We will continue to harness diverse channels, our exclusive partnerships and platforms for Taco Bell”.
Taco Bell, a global leader in Mexican cuisine since 1962, operates 7000+ restaurants worldwide, with 130+ locations in India across 30+ cities.
