Mumbai: Vithoba Health Care assigned its digital marketing and social media business to Oktobuzz, aiming to position itself as the top Ayurveda oral health brand in India. Oktobuzz will enhance Vithoba’s online presence through data-driven campaigns and mar-tech projects.
Established in 2001 in Nagpur, Vithoba is a trusted name in Central India for natural oral care. Starting with the Vithoba Ayurvedic Dant Manjan, the company has expanded to offer a diverse collection of oral hygiene products, like the popular Vithoba Toothpaste, along with health and wellness items such as soaps, hair products, and pain relief oil.
The partnership with Oktobuzz aims to help the brand with its expansion as well as to promote holistic oral health across India. As per Mr Sudarshan Shende, Managing Director, Vithoba Healthcare and Research Pvt Ltd, “The future of wellness is rooted in our past, and Vithoba is leading this revolution. Our collaboration with Oktobuzz is set to redefine how Ayurveda is perceived and consumed in the digital age. We are not just selling products; we are propagating a lifestyle that’s intrinsically Indian yet globally relevant. By leveraging digital platforms, we aim to demystify Ayurveda, making it a go-to solution for the health-conscious, digitally-savvy Indian.”
He added, “We are delighted to partner with Oktobuzz who have a robust understanding of the market and the digital ecosystem. Their understanding to approach this not just as a business strategy, but an opportunity to make Ayurveda an accessible, everyday choice for millions of Indians seeking balance in a fast-paced world, made the mark for us.”
Through the partnership, Oktobuzz will enhance the Vithoba brand’s visibility via digital and social campaigns, optimize its marketplace presence, and generate revenue through various digital services like website development, social media management, campaigns, SEO, Influencer Marketing, and Performance Marketing.
Regarding this association, Hemal Majithia, CEO & Founder, Oktobuzz, said, “We are thrilled to partner with Vithoba at this pivotal moment of accelerated growth, particularly as we leverage the full potential of digital platforms. Our strategy is rooted in data-driven insights, allowing us to craft campaigns that not only capture attention but also drive meaningful behavioral change. By building strong brand affinity and guiding the consideration process, we are committed to driving tangible business results for Vithoba. We are not just creating campaigns; we are forging a partnership to elevate Vithoba’s market position and drive sustainable growth. This partnership merges traditional wisdom with modern marketing, and we are thrilled to contribute to Vithoba’s success story.”
Oktobuzz will focus on digital channels like quick commerce platforms and online marketplaces to drive sales. Building awareness mainly through Meta, Google, and LinkedIn with a planned presence on OTT platforms. The agency aims to innovate across platforms to transition the brand from awareness to consideration.
Regarding the campaign they are planning for Vithoba, Rohan Nair, President (Business & Strategy), OktoBuzz, said, “As consumers increasingly turn to Ayurveda for holistic wellness, Vithoba stands out with its authentic, India-rooted brand. At Oktobuzz, we see immense potential in digitally amplifying Vithoba’s reach to Young Indians who are leaning towards more wholesome choices in their daily life. To craft a digital narrative that respects tradition while appealing to modern consumers presents a unique opportunity to reshape how Ayurvedic brands connect with their audience in the digital age.”
Oktobuzz has handled digital mandates for various prestigious brands such as CNN-News18, Citi India, Amazon Audible, CNBC-TV18, Satya Paul, Hamley’s India, HarperCollins India, ACCA, Bath & Body Works, Aldo Shoes, and author Amish Tripathi, besides Vithoba.
