Mumbai: PAD Play, a problem-solving company into video production for digital marketing, has made a Kannada ad film – Winner, Winner Chicken Dinner. The digital film made for BGMI – Battlegrounds Mobile India, explains the game updates. The film shot across various locations in Karnataka, looks to capture the spirit of the region while also showcasing the love for the game. It has a mixture of ‘Psych BGMI power’ and real-life experiences and targets the gaming community in Karnataka.
Srinjoy Das, asociate director and Lead – Marketing, KRAFTON India said, “With all our campaigns, we strive to connect with gamers across the country, and this time, we aimed to create something special for our gamers in Karnataka. Our journey started with figuring out what genuinely resonates with Kannadigas. This led us to choose Bengaluru as the film’s setting, showcasing its iconic landmarks, and everyday moments locals can relate to. We also crafted a catchy tune in Kannada in collaboration with local artists. Conceptualized and filmed in Karnataka, we wanted to create a fully authentic experience for our BGMI audience in the state. We are thrilled by the positive reception it has received from the community”.
The usage of Psych Maga – a slang phrase used among Karnataka youths aimed at striking the right chord with the game enthusiasts.
Vivek Reddy, co-founder, chief creative officer PAD Play said, “We are incredibly proud of this hyper-local project and are elated with the response. By understanding and incorporating the local culture, we have created a film that truly speaks the language of the gamers in their own dialect. The film celebrates the enthusiasm of BGMI gamers in Karnataka. The music and characters have added to the hyper-local flavour organically.”
Link to the digital film:
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