Mumbai: CEAT Limited, a tyre manufacturer, proudly presents the state-of-the-art Enduro Park in Leh, Ladakh. Developed in collaboration with renowned Enduro Riding Expert Shardul Sharma, this high-altitude park offers exciting and safe off-road tracks for riders of all levels, reaching 3500 meters above sea level, making it one of India’s premier enduro destinations.
Located in Leh, the Enduro Park caters to off-road enthusiasts craving thrills. The track combines Leh’s stunning terrain with custom obstacles, offering an adventurous yet manageable experience. The park provides diverse training programs for riders, aiding both beginners and advanced riders in mastering challenging terrains for a memorable experience.
CEAT Limited welcomed Shardul Sharma, an accomplished enduro racer with national and international success. He designed Enduro Park’s demanding off-road track, showcasing his talents as a young Indian rally driver. Shardul, now with CEAT, brings expertise to racing and enduro track development.
Lakshmi Narayanan B., Chief Marketing Officer of CEAT Limited, said, “At CEAT, we take pride in leading the charge in fostering India’s motorsports and off-roading culture. Our Leh facility exemplifies our dedication to nurturing the off-road riding community. We are thrilled to welcome Shardul Sharma to the CEAT family, whose journey from national champion to international racer perfectly embodies our ‘Crafted for the Curious’ philosophy. At CEAT, we champion curiosity and adventure, and Shardul’s story illustrates the remarkable achievements possible with these values.”
Shardul Sharma shared his thoughts on the partnership, saying, “Collaborating with CEAT is an important step in my career. CEAT’s focus on innovation and quality matches my own goals as a racer. I am excited to collaborate with a brand that is as dedicated to performance as I am. Together, we hope to inspire new racers to follow their dreams with curiosity and determination.”
CEAT partners with Shardul Sharma for its ‘Crafted for the Curious’ initiative, promoting tire technology. They encourage exploration and innovation, fostering curiosity and progress among customers.
