Mumbai: Pepperfry, an e-commerce furniture and home decor company, proudly announces the launch of its new brand campaign, ‘PehleTryAtPepperfry’. The campaign emphasises the importance of experiencing furniture in person before making a purchase decision. In a world of online shopping, Pepperfry recognizes that furniture is tactile and personal. The “PehleTryAtPepperfry” campaign features three video ads that depict the pitfalls of choosing without trying.
One ad depicts a haircut fail, illustrating that just like a bad haircut can’t be undone, making a furniture choice without trying out first can lead to regret. Another ad explores the unpredictability of an arranged marriage without knowing the partner first. The third ad features a disappointing outing planned solely based on pictures. These ads highlight the importance of trying before buying, emphasizing that while some life experiences are irreversible, choosing the right furniture doesn’t have to be.
Speaking about the latest campaign, Archana K., lead, brand marketing Pepperfry, said, “We believe that experiencing our furniture first-hand can significantly enhance customer satisfaction and confidence in their purchase decisions. Our campaign ‘PehleTryAtPepperfry’ is designed to remind customers of the importance of trying before buying, and with our extensive network of stores, we’re making it easier than ever for them to do so. By visiting our stores, customers can touch, feel, and experience our furniture, ensuring they make the best choice for their homes.”
Pepperfry’s ‘PehleTryAtPepperfry’ campaign aims to be a reminder that in the digital age, the in-store experience remains invaluable, especially for significant purchases like furniture. By championing this experience, Pepperfry looks to empower customers to make choices they’ll truly love and cherish for years to come.
Pepperfry added that it has over 150 stores across 100+ cities.
YouTube links for all three videos:
