Bengaluru: To mark its 10th anniversary, Swiggy has come up with a way to surprise its users. As part of its celebration, Swiggy introduced a print ad with a real balloon attached, inviting users to participate in an interactive experience that reveals a special birthday offer: Swiggy One at Rs. 10 for 4 months.
The ad had appeared exclusively in The Times of India, Bangalore. Hidden inside the newspaper, the balloon serves as an element that encourages readers to get involved in the celebration. Once inflated, the balloon reveals a message offering Swiggy One at a very good price.
“Our 10th anniversary is a momentous occasion, and we wanted to celebrate it in a way that truly elevates the experience for our users. This balloon-powered print ad does more than just announce our special birthday offer—it adds a playful, sensory dimension that makes the interaction engaging and unforgettable. The idea stemmed from ‘Swiggy app ka budday is aap ka budday’ and we wanted to give a return gift to our customers as most children would do on their birthdays. Offering Swiggy One at Rs 10 for 4 months is our way of expressing our gratitude to our users for their unwavering and incredible support and loyalty in the last decade” said Mayur Hola, head brand for Swiggy.
“At Havas, we believe in pushing the envelope—literally and figuratively. Our collaboration with Swiggy over the years and now, even for their 10th anniversary exemplifies how traditional mediums can be reimagined to create unforgettable and meaningful customer experiences,” said Uday Mohan, COO, Havas Media India.
This campaign is rooted in the concept of multisensory marketing, a strategy proven to enhance user engagement and build brand loyalty. By incorporating a physical element—an actual balloon—Swiggy explains that it is not just promoting a deal but creating an experience that it hopes resonates with users on multiple levels.
Swiggy added that its commitment to pushing the boundaries of traditional advertising is evident in this campaign, much like its recent mango-scented print ad for Swiggy Instamart. That had invited users to ‘smell’ the image of fresh mangoes.
