Conran Design Mumbai rebranded Adani Capital and Adani Housing Finance as Tyger Capital & Tyger Home Finance after Bain Capital acquired Adani Group’s stake in them.
Conran Design Mumbai oversaw brand strategy, naming, and activation of brand identity in all touchpoints as part of the rebranding mandate.
Conran Design Mumbai created the new brand Tyger Capital/Home Finance emphasizing customer-centricity, agility, and digital capabilities. This NBFC brand is aimed at underserved segments, providing credible, quick, and hassle-free loan approvals to budding entrepreneurs and first-time homeowners. Tyger Capital’s core values are flexibility, speed, and transparency, focusing on empowering customers to achieve their dreams.
The name ‘Tyger Capital/Home Finance’ embodies attributes of speed, motion, and protection in its brand identity with Dynamic Green and Trustworthy Blue. The logo’s ‘R’ includes a rupee symbol, while the visual mark symbolizes agility and speed. The unique logo design features ‘The Window’ and ‘The Spotlight’ to showcase Tyger’s world and entrepreneurial stories.
The rebranding initiative included well-designed templates, a launch film, and brand guidelines for consistency and amplification.
Reflecting on the rebranding process, Gaurav Gupta – Founder, CEO & MD, Tyger Capital said, “Conran Design Mumbai approached the rebrand of Tyger Capital and Home Finance with bold thinking and agility, embodying a true ‘one team’ spirit. This collaborative effort has resulted in a new brand purpose that transcends mere transactions, powerfully reflected in the name and identity. The rebranding initiative has successfully carved out a distinctive position for Tyger Capital and Home Finance within the industry.”
Geet Nazir, Managing Director, Conran Design Mumbai, said, “Conran Design Mumbai is proud to have partnered in the creation of the Tyger brand. It is rewarding to see the role design can play in bringing a larger vision of financial inclusion to life. Working alongside Gaurav and his wonderful team, who trusted us to realize their ambition to uplift and empower the nation, has been an incredible journey.”
