Friday, July 17, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Industry Brief

Swiggy, Red Dot Foundation’s Safecity Initiative looks to take on gender bias and sexual harassment

by MN4U Bureau
August 31, 2024
in Industry Brief
Reading Time: 3 mins read
A A
Swiggy, Red Dot Foundation’s Safecity Initiative looks to take on gender bias and sexual harassment
Share Share ShareShare

Mumbai: Red Dot Foundation (RDF), in collaboration with Swiggy, has launched a learning initiative to build awareness around gender biases and sexual harassment among Swiggy’s delivery partners. This partnership the companies explain marks a step towards creating a safer and more inclusive society.

While many organisations and governments have started addressing gender bias and sexual harassment, this is an industry-first initiative for gig workers whose number is expected to rise to  23.5 million by 2029-30 added the companies.

As India strides towards the 2030 agenda for Sustainable Development, the goal to achieve gender equality and empower all women and girls remains paramount. However, recent reports such as the Global Gender Gap Index and the UNDP report on gender bias highlight the substantial challenges that persist. In the rapidly expanding gig economy,  gaps in understanding, education, and action with regard to issues like gender bias and sexual harassment are sometimes pronounced, and addressing them is crucial for fostering an inclusive environment. 

Swiggy and RDF said that they have stepped up to understand and improve the current awareness levels among gig workers by partnering through the Safecity Initiative.

Mihir Rajesh Shah, Head of Operations, Swiggy said, “Swiggy has consistently prioritised fostering a safe and inclusive environment for our delivery partners, with industry-first initiatives like period time off, a sexual harassment policy for women delivery partners, and the Swiggy Skills program. Sexual harassment and gender bias are important subjects to understand in every society and we hope that through the right training and awareness, our delivery partners can identify and act upon such instances.”

Supreet K Singh, co-founder, CEO, Red Dot Foundation said, “We will train more than 4 lakh Swiggy delivery partners on understanding and recognising gender-based violence around them, knowing the redressal mechanism, and provide them with the Safecity platform to report anonymously. Considering that they are in public spaces during and in between deliveries, they can be active bystanders and share their knowledge with someone in need. No knowledge is worth it unless it leads to action that helps resolve a problem.  Through this collaboration, we hope to empower Swiggy’s delivery partners to become change agents for society.”

Under the Safecity Initiative, Swiggy and RDF have developed video training modules for delivery partners that include topics such as the definition of sexual harassment, relevant laws, prevention strategies, and identifying unconscious bias. The training also includes a practical guide on using the Safecity app to report harassment incidents and how reporting incidents makes a difference in society.  Accessible in multiple languages, these videos will ensure Swiggy’s delivery partners can understand and apply their knowledge effectively, thus bridging the awareness gap.

Thomas Henry, L&D Head, Swiggy said, “At Swiggy, we are committed to addressing gender bias and sexual harassment by enhancing our educational initiatives and using our digital platforms to raise awareness. Our specially designed learning modules empower our delivery partners to identify and address such issues, fostering a safe and respectful community. We are committed to creating an inclusive environment where everyone is valued and protected”.

The companies added that since May 2024, more than ten thousand delivery partners have watched these videos in the app. Additionally, 6000+ delivery partners have watched these on the YouTube channels. A post-survey has also been conducted with them to gauge movement in the awareness levels. Those delivery partners who interact with the course, are more aware of gender biases and sexual harassment. They are better equipped to help someone in these situations and know how to use the Safecity platform to report such incidents.

Tags: Red Dot FoundationSupreet K SinghSwiggyThomas Henry

RECENT POSTS

Chhota Bheem Café
Industry Brief

India’s First Chhota Bheem Café Opens in Hyderabad; Introducing a Children’s Wellness Destination Where Food, Play and Imagination Come Toget

July 15, 2026
0

Mumbai / Hyderabad, 15 July 2026: After more than two decades of entertaining millions of children across India and around...

Read moreDetails
Adani One Reaches 5 million Members in 10 Months
Industry Brief

Adani One Reaches 5 million Members in 10 Months

July 13, 2026
0

Mumbai: Adani Airport Holdings Limited's (AAHL) consumer app, AdaniOne, has reached five million members within 10 months of launching Adani...

Read moreDetails
Zee 24 Ghanta Brings Back Bengal’s Biggest Inter-School Knowledge Challenge with ‘Quiz Whizz 2026 – Season 4’
Industry Brief

Zee 24 Ghanta Brings Back Bengal’s Biggest Inter-School Knowledge Challenge with ‘Quiz Whizz 2026 – Season 4’

July 13, 2026
0

Kolkata: Celebrating the spirit of learning, curiosity and healthy competition among young minds, Zee 24 Ghanta is set to return...

Read moreDetails
Love, Laughter & Lasting Memories: Zee Kannada’s Jodi No.1 Grand Finale Airs on July 11 & 12 at 9 PM
Industry Brief

Love, Laughter & Lasting Memories: Zee Kannada’s Jodi No.1 Grand Finale Airs on July 11 & 12 at 9 PM

July 10, 2026
0

Bengaluru: After weeks of spectacular performances, heartfelt moments, and unforgettable entertainment, Zee Kannada's beloved celebrity couple reality show Jodi No.1...

Read moreDetails
Mardaani
Industry Brief

“Bringing Mardaani to television is even more special because this gives it the scale and reach it truly deserves”: Rani Mukerji comments on the World Television

July 10, 2026
0

Mumbai: The fearless Shivani Shivaji Roy is back as Sony MAX brings the World Television Premiere of Mardaani 3 on...

Read moreDetails
ET NOW Extends Its Flagship Market Closing Show to 4:00 PM, Strengthening End-of-Day Market Coverage
Industry Brief

ET NOW Extends Its Flagship Market Closing Show to 4:00 PM, Strengthening End-of-Day Market Coverage

July 9, 2026
0

Mumbai: ET NOW, India's leading English business news channel, today announced the extension of its flagship market closing show -...

Read moreDetails

LATEST NEWS

Why local search has become the new digital storefront for businesses

Why local search has become the new digital storefront for businesses

July 17, 2026
Anil Gurnani named COO of TTK Prestige

Anil Gurnani named COO of TTK Prestige

July 17, 2026

ANALYSIS

Netflix Set to Capture Nearly 10% of Global CTV Ad Spend by 2027: WARC Media
Analysis

YouTube ad revenue crosses $40 billion as growth slows amid rising competition from TikTok, Netflix: WARC

July 16, 2026
0

Mumbai: YouTube generated more than $40 billion in advertising revenue in 2025, cementing its position as one of the world's...

PEOPLE

Anil Gurnani named COO of TTK Prestige
People

Anil Gurnani named COO of TTK Prestige

July 17, 2026
0

Bengaluru: TTK Prestige has elevated Anil Gurnani as its Chief Operating Officer (COO), strengthening its senior leadership team as the...

MARKETING

Recode
Marketing

Recode Studios to acquire up to 51% stake in premium beauty brand Aflairza

July 16, 2026
0

New Delhi: Recode Studios Limited has signed a strategic investment term sheet to acquire up to a 51% equity stake...

Subscribe to Newsletters

ADVERTISING

Ad Club Bangalore launches a quiz-led mixer Put One Q for the city’s brand and creative community
Advertising

Ad Club Bangalore launches a quiz-led mixer Put One Q for the city’s brand and creative community

July 16, 2026
0

Mumbai: The Advertising Club Bangalore has announced the launch of Put One Q. This is a new event IP built...

PRINT

Divya Bhaskar marks 23 years with landmark edition featuring Gujarat’s 50 most influential personalities
Print

Divya Bhaskar marks 23 years with landmark edition featuring Gujarat’s 50 most influential personalities

June 22, 2026
0

Ahmedabad: Celebrating 23 years of publication, Gujarati daily Divya Bhaskar has unveiled a special commemorative edition that brings together 50...

AUTHOR'S CORNER

Why local search has become the new digital storefront for businesses
Authors Corner

Why local search has become the new digital storefront for businesses

July 17, 2026
0

For years, businesses believed that visibility was about securing the right physical location. A prime address, a bustling market, or...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Code and Theory names Grey India’s Former Creative Chief Harsh Kapadia Head of Enterprise Creative

Code and Theory names Grey India’s Former Creative Chief Harsh Kapadia Head of Enterprise Creative

July 17, 2026
Why local search has become the new digital storefront for businesses

Why local search has become the new digital storefront for businesses

July 17, 2026
Anil Gurnani named COO of TTK Prestige

Anil Gurnani named COO of TTK Prestige

July 17, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.