New Delhi: Korra, a digital marketing agency in India, has partnered with Kerakoll India in the construction chemical industry. This collaboration aims to create a loyalty app, boosting Kerakoll’s engagement with contractors and enhancing brand visibility.
Kerakoll India, a construction chemical player, collaborates with Korra to enhance loyalty programs, marketing strategies, and tackle customer retention. This partnership reflects Kerakoll’s commitment to engaging and supporting its network for increased market presence.
Commenting on the association, Saket Vaidya, CEO Korra said,“We are thrilled to partner with Kerakoll India on this transformative project. This collaboration represents a significant opportunity to leverage our digital expertise in the construction chemical industry. We’re committed to developing an application that not only showcases Kerakoll’s innovative products but also provides tangible value to their professional network.”
MohitNaresh, Sr. Vice President – Revenue Operations at Korra, added, “This partnership with Kerakoll India exemplifies our commitment to delivering cutting-edge digital solutions across diverse industries. By combining our technological prowess with Kerakoll’s industry leadership, we’re set to create a benchmark in contractor engagement and loyalty programs. This initiative will not only drive growth for Kerakoll but also provide valuable insights that can reshape industry practices.”
Ahzam Javed , Regional Director – APAC Kerakoll shared, “Our partnership with Korra marks a pivotal step in our digital customer engagement strategy. We’re excited to harness their technological prowess to connect with our stakeholders in more meaningful ways. This initiative reinforces our commitment to innovation and excellence in customer experience, ensuring we remain at the forefront of the construction materials sector in India.”
Through this partnership, Korra will create a digital ecosystem for Kerakoll India, integrating web, mobile, and messaging platforms to engage contractors of all tech levels. Innovative initiatives include a rewards system, seasonal promos, and data-driven marketing strategies, enhancing Korra’s portfolio and beginning Kerakoll’s digital transformation journey.
