India: LS Digital India partnered with .fearless, a top US marketing consultancy, to create .fear-LS. This collaboration targets addressing digital friction in customer journeys, enhancing systems, driving growth, and boosting ROI.
In the USA, companies face digital friction hindering customer satisfaction and revenue optimization. fear-LS helps businesses improve current systems, spot weak areas, and optimize operations. The U.S. market, combining tradition with innovation, offers distinct challenges and opportunities. LS Digital aims to capitalize on the growing DBT sector for business success.
The US market has been an early adopter of digital technologies, leading to robust foundational operations. This also presents challenges in integrating newer technologies to their legacy systems. “Technology has dramatically transformed the customer journey, leading to a significant rise in customer interactions with brands. However, digital friction within existing systems often drives customers away.” said Mike Head from .fearless.
LS Digital’s 6-pillar DBT framework is uniquely poised to add value to forward-thinking businesses, offering distinct services and credibility to address changing customer needs.
Speaking on this JV, Mike further added, “We are excited to partner with LS Digital, a leader in digital business transformation. Together, we will combine our unique insights and resources to help businesses create a seamless, results-driven digital presence that not only meets but exceeds customer expectations.”
77% of businesses today say that consumer expectations have increased in the last year, but if companies have digital friction between their systems, they will be unable to meet increased expectations. By providing a comprehensive suite of services, .fear-LS provides companies with a roadmap to optimize and leverage digital processes and the executional capabilities for business transformation and increased return on investment.
There is a worldwide surge in companies embracing digital business transformation to eliminate friction and fuel growth.
“Our focus is on delivering a product and service mix that stands out in the market. We build trust by connecting with the right customers and gaining a deep understanding of the new digital landscape, rather than just chasing revenue.” said Prasad Shejale, Founder and CEO of LS Digital.
Commenting on LS Digital’s global expansion, Prasad added, “Partnering with .fearless, a leader in marketing consultancy and industry veterans in the US market, aligns perfectly with our global ambitions. Through this joint venture, we are excited to bring our innovative DBT model, developed in India, for the world. Under the banner of .fear-LS, this partnership offers American businesses cutting-edge solutions to overcome digital friction and achieve sustainable growth.”
.fear-LS, based in New York, serves a broad region encompassing Colorado, Connecticut, and Canada. With a strong West Coast presence, it effectively covers diverse North American markets.
