New Delhi: Cheil India has appointed Sudhir Das as Senior Executive Creative Director, to oversee creative output for a segment of Samsung mobile business and stores.
Sudhir will report to Vikash Chemjong, CCO, Cheil India, working from the agency’s Gurgaon office.
Sudhir, with over 20 years in advertising at top agencies like Publicis, McCann, Leo Burnett, and Dentsu WebChutney, won around 100 awards before his role as Group Executive Creative Director at Dentsu Creative.
Sudhir has created advertising for top brands globally, such as Coca Cola, Nestle, Apple, Google, Airtel, and Uber. His work includes diverse campaigns like ‘Ras-Ras mein India’ and ‘Motorola Deep Connect’, spanning TV commercials to tech innovations.
He is a tech enthusiast who creatively uses technology to spark social conversations.
Vikash Chemjong, CCO, Cheil India said, “Sudhir when you meet him, seems alike a misfit in advertising. He doesn’t drink! Is not trying to run off to the hills/beach every chance he gets because he hates travelling! And he is a little anti-social, preferring the company of his cats more than the company of most people [but seeing the type of people surrounding us most days, I have begun to see the wisdom in it!].
But dig a little deeper and one begins to see the many reasons for the multi-award winning adman that he is. He is a gamer. A lover of all things tech. A self-professed nerd. An encyclopedia of advertising trivia. Plus a great cook! Not just in what he whips up in the kitchen but what he manages to concoct every time you sit down with him, for work or otherwise. Be it stories. Strategies. Interesting theories. And of course, great advertising ideas! We’re lucky to have him join the Cheil fold. All set to mesmerize us and our clients with his unique and interesting way of telling the brand story”.
Commenting about his appointment, Sudhir said, “This is actually my second stint at Cheil. And it took literally a 15-minute conversation with Vikash to decide that I wanted to be back here. What really attracted me was the hunger to really explore the bleeding edge of creativity, and perhaps more importantly, this hunger was married to a scale and depth of integrated talent that actually manages to get things done. I have a feeling I’m really going to enjoy my time here”.
Sanjeev Jasani, Group COO, Cheil SWA, added, “I am happy to welcome Sudhir to Cheil India. He has a much-deserved reputation for being a creative maestro with a penchant for everything that is tech. His repertoire of work is amazing and eclectic in equal measures. I look forward to the unique perspective and ideas that Sudhir brings to the table, which will positively inform our campaigns.”
