New Delhi: Nemi Insights, a media monitoring provider, has launched enhanced platform features for PR professionals and brands to gain in-depth media insights. As an ISO 9001:2015 certified and rapidly expanding company, Nemi Insights remains at the forefront of media monitoring advancements.
One new feature is the Media Score, providing a comprehensive view of a brand’s media presence by measuring coverage volume, share of voice, sentiment, and topics. This tool allows brands to track progress and compare performance with competitors.
Nemi Insights launched a new dashboard with interactive visualizations. Users can filter media analytics by date, type, sentiment, author, and publication for a personalized view.
Nemi Insights’ sentiment analysis, now driven by Nemi AI, categorizes media coverage as positive, neutral, or negative—a key metric for brands gauging public perception.
The platform provides detailed analysis of reporters and publications to monitor media relationships, helping PR teams identify engaged contacts and customize outreach strategies.
Renuka Bhashkar, CEO of Nemi Insights said, “We are committed to continually enhancing our platform with innovative features that meet the evolving needs of communication professionals. Our new capabilities provide an even more robust understanding of how brands are positioned in the media, allowing them to refine their PR strategies and better engage key stakeholders.”
Established in 2016, Nemi Insights provides data-driven media monitoring globally. The platform tracks coverage across various media types in 25+ languages, assisting over 100 brands and PR agencies worldwide.
