New Delhi: Branding and communication agency Media Corridors has secured the PR and branding mandate for GADOTT, the second brand from VMS Bathware, positioned in the premium luxury bath and wellness segment.
GADOTT aims to redefine luxury bathware in India by combining Italian design, German technology, French precision, and Indian craftsmanship. Developed through in-depth research and a strong understanding of Indian consumer needs, the brand seeks to deliver globally inspired yet locally relevant, high-performance bathware solutions.
Under the new mandate, Media Corridors will lead brand strategy, public relations, media engagement, and integrated communication initiatives. The focus will be on building GADOTT’s visibility among premium consumers, architects, interior designers, and trade stakeholders.
This partnership builds on Media Corridors’ previous association with VMS Bathware for its brand Grafdoer. The agency had supported the launch of Grafdoer’s first television commercial, featuring actress Karishma Sharma as brand ambassador, marking a significant milestone in the brand’s growth journey.
Commenting on the partnership, Vinay Jain, Founder & MD, GADOTT, said, “As we scale GADOTT as a premium luxury brand, it was important for us to partner with a communications agency that understands strategic brand building. Media Corridors’ earlier work with Grafdoer gave us the confidence to extend this partnership for GADOTT.”
Ayushi Arora Gulyani, Founder & CEO, Media Corridors, added, “GADOTT represents a thoughtful blend of global design excellence and Indian craftsmanship. Having previously partnered with VMS Bathware on Grafdoer, we are excited to shape a strong, design-led communication narrative for GADOTT and build long-term brand equity in the luxury bathware space. This engagement also marks a natural step-up in our 2026 focus on working more closely with premium brands and professionals across the interior and architecture ecosystem.”
The mandate will centre on crafting a cohesive brand narrative, spotlighting key milestones creatively, and building sustained engagement through strategic media relations and influencer outreach as GADOTT strengthens its presence in India’s premium bathware market.
