Chennai: Freshworks Inc. has announced the appointment of Shelton Rego as the new Vice President of Sales, tasked with driving growth in India and enhancing the company’s market presence while delivering value to customers in the region. Freshworks currently supports over 68,000 customers globally, including well-known brands such as Mahindra & Mahindra, Tata Consumer Products, Asian Paints, Dunzo, PhonePe, Purplle, and WinZO Games.
Rego brings a wealth of experience in sales leadership, business development, and customer acquisition, along with a proven record of building successful teams. He previously served as the country head for Jio Cloud at Jio Platforms, a technology subsidiary of the Reliance Group. Before that, Rego held various roles at notable business software companies, including Google Cloud, SAP Concur, and Oracle.
“Shelton Rego has the experience and accomplishments building exceptionally strong market share for SaaS industry giants in India. We believe he can do the same for Freshworks,” said Abe Smith, Chief of Global Field Operations at Freshworks. “His home court advantage will serve our customers and employees well as we continue to gain traction in Freshworks’ home country.”
In his new position, Rego will lead the regional business strategy for India, with an emphasis on increasing market share, strengthening customer relationships, and exploring new partnership models for growth. He will introduce Freshworks’ AI-driven customer and employee experience solutions to Indian businesses and collaborate closely with global go-to-market leaders as Freshworks strives to achieve $1 billion in annual revenue by 2026.
Rego said, “I am thrilled to take on this new role at Freshworks, an Indian-founded company that has built a significant global business. Freshworks stands out from competitors with its simple and effective software that delivers near immediate return on investment. I’m excited to contribute to Freshworks’ mission of helping businesses forge meaningful customer relationships while empowering teams with technology powered by generative AI. As businesses navigate the Gen AI wave, I believe Freshworks, with Freddy AI, will be the de facto solution for those eager to lead and build the future.”
