MUMBAI: Wondrlab Network’s What’s Your Problem (WYP) has launched a new campaign for U.S. Polo Assn., introducing Maharaja Sawai Padmanabh Singh of Jaipur as the brand’s global ambassador. Polo, often called “the sport of kings,” has long been a symbol of power, grace, and prestige among royals explains the agency. Through this campaign, WYP looks to capture the Maharaja’s passion for horses, offering a glimpse into his life both on and off the polo field, reflecting the heritage and spirit of the sport.
The campaign introduces a premium limited-edition collection, drawing inspiration from Maharaja Sawai Padmanabh Singh’s wardrobe and his love for polo. At its heart is a film that pays tribute to his admiration for the Marwari horse—a rare breed celebrated for its bravery and regal lineage—and his passion for the sport. As the former captain of India’s national polo team and a style icon, the Maharaja was a natural choice to represent the brand, emphasising U.S. Polo Assn.’s connection to polo and the elegance it represents.
Amitabh Suri, CEO, U.S. Polo Assn. India, said, “We are incredibly excited to welcome Maharaja Sawai Padmanabh Singh as the global brand ambassador for U.S. Polo Assn. Collaborating with Wondrlab, we’ve been able to bring this vision to life in a campaign that captures the true essence of the sport of polo while seamlessly connecting with a modern, global audience. Together, we aim to showcase the authenticity of the sport and the brand’s growing presence, both in India and across the world.
Amit Akali, Chief Creative Officer, Wondrlab Network, shared his excitement about the campaign, saying, “We were thrilled to bring this collaboration with Maharaja Sawai Padmanabh Singh to life for U.S. Polo Assn. He’s young, he’s looked up to for his fashion sense, has a deep connection to polo, and perfectly aligns with the brand’s global positioning, ‘Born to Play.’ The films depict his dual worlds—his home, the city Palace and the polo field—showcasing how USPA plays an essential role in his life. With an international director like Dean Freeman at the helm, the high-fashion aesthetics of the campaign are beautifully captured, with horses and the palace serving as key visual elements.”
The campaign is now live across various media platforms, with Maharaja Sawai Padmanabh Singh as the global brand ambassador of U.S. Polo Assn. and the aim is to bring the brand’s polo heritage to the forefront.
Watch the film here:
