India: This festive season, Nirvana by boAt, India’s fastest-growing premium TWS brand, unveils the latest edition of its ‘Lost in Nirvana’ campaign featuring Bollywood superstar Ranveer Singh. The campaign emphasizes Nirvana’s commitment to providing an exceptional sound experience through innovative technology and key global partnerships.
Central to the campaign is a striking print ad depicting Ranveer Singh fully immersed in the Nirvana audio experience. To showcase their competitive edge, the campaign highlights the product lineup—Nirvana Space, Nirvana IVY, and Nirvana Ion ANC Pro—each featuring standout qualities that lead the market.
The brand also highlights its robust technology partnerships, including collaborations with Hi-Res Audio, LDAC, Mimi, Hi-Fi, Google, and others, delivering cutting-edge audio technology to consumers globally.
“We are incredibly excited, and we’ve worked very hard to be able to make such products and claim what we are claiming, where ayoung Indian electronics brand is breaking stereotypes and taking global competition head on” said Aman Gupta, Co-Founder and CMO of boAt.
“With Ranveer Singh leading the way, we’re showcasing the best in audio innovation through our premium Nirvana range, highlighting features like Dynamic Head Tracking and 360° Spatial Audio, which are firsts for any Indian brand. This campaign is all about creating a truly immersive experience that connects our consumers with their music on a deeper level.”
Adding a unique artistic flair to the campaign, Nirvana by boAt collaborates with TOOSID, a celebrated artist known for blending structure and chaos in his work. His bold style reflects Nirvana’s technological innovation, particularly in the new Nirvana IVY, India’s first True Wireless Stereo (TWS) device featuring Dynamic Head Tracking and 360° Spatial Audio. This allows listeners to enjoy immersive sound that adapts to their movements, creating a lifelike audio experience.
The campaign also features a digital film highlighting the powerful Active Noise Cancellation (ANC) of the Nirvana Ion ANC. In the film, Ranveer Singh navigates a chaotic street while remaining completely “Lost in Nirvana,” as the ANC effectively blocks out surrounding noise, allowing him to focus solely on his music.
The ‘Lost in Nirvana’ campaign celebrates innovation, immersive sound, and the deep emotional connection people have with their music. With Ranveer Singh at the forefront, Nirvana by boAt continues to redefine audio technology, appealing to both audiophiles and casual listeners.
