TVH – The Visual House is an Integrated Communication Agency that focusses on communication management. Established initially as a video production house, TVH has evolved over the years into an agency, handling communication needs, from brand strategies to digital and social media marketing. Led by Deepmala, the agency is home to 50+ professionals dedicated to delivering results tailored to the unique requirements of each client.
At TVH, effective leadership has been instrumental in steering the company towards excellence, fostering a culture of creativity, and ensuring the delivery of top-notch services to clients across various sectors.
TVH has a client base that includes government bodies, non-governmental organisations, corporate houses, companies, and institutions. Empanelled with prestigious agencies such as the National Film Development Corporation (NFDC) and the Directorate of Advertising and Visual Publicity (DAVP), the company has executed campaigns across rural, semi-urban, and urban sectors.
Medianews4u.com caught up with The Visual House CEO, founder Deepmala to find out more
1) The Visual House started in 2010 with a bare minimum amount. What has the strategy been to scale up?
TVH has always been a reflection of my passion and dedication. The journey to scale up wasn’t something that happened overnight—it took years of consistency, hard work, and commitment. Also, I would say, it has never been a solo mission. I firmly believe that success comes from collective effort, and I’m incredibly proud of the team that has stood by me, working together to achieve new heights.
We started with a humble beginning, collaborating with development organisations, tackling social issues, creating impactful health campaigns, championing women empowerment, and taking on numerous CSR projects. These initiatives not only shaped the foundation of TVH but also strengthened our purpose and vision. Each step, each project, brought us closer to where we are today—growing, evolving, and making a difference.
2) Action for Autism was the first client. What were the learnings from that?
In this field, every project teaches something new, and our first project for ‘Action for Autism’ was no different. It helped us understand the importance of empathy and how to handle sensitive topics with both creativity and care. This project really showed us how powerful visual storytelling can be in raising awareness. It wasn’t just about delivering a message—it was about making sure that message connected with people from all walks of life. It shaped how we approach every project with heart and thoughtfulness.
3) Is empathy important in communication?
Empathy is at the heart of effective communication. It allows us to step into the shoes of our audience, understanding their emotions, struggles, and perspectives. When we connect on this deeper level, our messages become more than just words—they become experiences that resonate.
It enables us to craft a message that feels personal and authentic, ensuring that what we create not only reaches people but touches them that sparks real impact.
4) The UN and other public health organisations are important clients. How important is creativity in public health messaging so that it is not preachy, boring and dull?
Creativity plays a crucial role in public health messaging, especially when the goal is to spark behavioural change. It’s not easy to convince people to leave behind old habits and embrace healthier ones, so the message needs to be engaging and impactful. By using creative approaches, we can turn important health information into something that captures attention and sticks with the audience. Instead of coming across as preachy or dull, creative messaging makes people curious and motivated, ensuring that the message resonates and leads to real change.
5) What role is AI playing for the agency? Is it helping a lot with automation, operational efficiency?
In a creative agency like ours, to some extent, yes, AI is useful for some operational and automation tasks, but when it comes to creativity, we believe the human touch is essential. Storytelling is an art that depends on emotion and personal connections—things that AI can support but never truly replace.
6) What work is the agency doing with the Ministry of External Affairs?
We’ve produced several impactful projects for MEA, including the documentary – India’s People’s Policy and the stock-based film – India @ 75. Additionally, we’ve had the privilege of collaborating with various ministries such as the Ministry of Health and Family Welfare, the Ministry of Home Affairs, and the Ministry of Agriculture, among others.
7) Currently what are the campaigns that The Visual House is working on?
At The Visual House, we’re currently immersed in a diverse array of exciting campaigns. To name a few, we’re collaborating with Heifer on a range of projects, from IEC materials and Nukkad-nataks to radio campaigns, hoardings, flyers, and various other collateral. We’re also working with UNIDO, GIZ and CoFTI, and are gearing up for TVCs and a corporate film for Shaktimaan. Additionally, we’re creating engaging digital videos for Dabur, ensuring each project shines with creativity and impact.
8) From a P&L perspective what is the challenge and the goals?
From a P&L perspective, our main challenge is staying competitive while keeping our quality high. As technology improves, costs go up and competition gets tougher. Our goal is to keep delivering great work without compromising on quality.
9) The Visual House did a brand refresh this year. What prompted the move? What are the various facets of the refresh like the logo?
This year, TVH-The Visual House, a leading communication agency, took off to new heights with a brand refresh to match the growth and evolution that reflects refreshing ideas, refreshing work and refreshing us.
Our new logo, featuring birds, symbolises vision and the ability to soar to new heights, reflecting our commitment to helping brands and organisations reach their goals. This refresh represents a brighter, fresher version of our brand, bringing new direction and values to our work.
With #PressRefress, we not only reaffirmed its commitment to be creative, positive, and productive but also invited partners, clients and creative minds to join in.
